At a Glance
- Tasks: Lead Puck brand strategy and drive growth through innovative campaigns.
- Company: Join Arla Canada, a leader in the food industry with a focus on emerging brands.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for professional growth and creativity.
- Why this job: Make a real impact on brand strategy and connect with consumers in meaningful ways.
- Qualifications: Degree in Marketing or Business and 3-5 years of brand management experience.
The predicted salary is between 82800 - 101200 $ per year.
Own Puck brand strategy in Canada with analytical thinking and creative problem-solving from Arla Canada’s Maple office. Lead growth across emerging brands. Arla Canada seeks a Brand Manager – Emerging Brands to own Puck’s strategic direction and lead Arla Pro marketing execution. You will develop brand plans, innovation initiatives, integrated campaigns, and commercial activation programs. The role connects consumer, category, and market insights with recommendations that support business performance and growth.
Key Responsibilities:
- Develop Puck brand strategies, annual plans, innovations, and campaigns
- Manage initiatives from opportunity identification through performance evaluation
- Translate insights into actionable growth strategies and recommendations
- Execute Arla Pro marketing plans and go-to-market initiatives
- Manage agencies, stakeholders, budgets, performance, and competitive activity
Requirements:
- University degree in Marketing, Business, or related field
- Three to five-plus years of progressive brand management experience
- Leading CPG or FMCG organization experience
- Experience developing annual plans and integrated campaigns
- Comfort using Nielsen, Circana, Kantar, or similar data
- Bring brand ownership, insight-driven strategy, and campaign execution to Puck and Arla Pro marketing in Canada.
Brand Manager in Concord employer: Arla Group
Arla Canada is an exceptional employer that fosters a dynamic work culture where creativity and analytical thinking thrive. As a Brand Manager for Emerging Brands, you will have the opportunity to drive impactful marketing strategies while collaborating with global stakeholders, ensuring your professional growth in a supportive environment. With a commitment to innovation and sustainability, Arla offers unique advantages such as engaging projects and a chance to shape the future of dairy in Canada.
