Digital Manager/Senior Manager, Customer Insights in Vancouver

Aritzia is growing and our Customer team is growing with it. This is a unique opportunity to be part of the team responsible for defining how we operationalize Customer Insights at scale. As our data platform capabilities expand, this role will translate internal and external data into actionable strategies and playbooks that optimize targeting, customer behaviors, personalization, and performance across key moments like sales events and lifecycle touchpoints.

You will partner closely with Marketing, Digital, and Executive stakeholders to answer critical business questions and shape segmentation strategies, leveraging customer data to explain business performance and uncover the behaviours driving results. You will proactively identify customer opportunities, establish clear measures of success, and ensure we are tracking the right metrics and behaviors that improve funnel performance and long-term customer value.

As the Manager/Sr. Manager, Customer Insights you will lead the team to:

• Own segmentation strategies for key campaigns and seasonal moments, partnering closely with Marketing to ensure the right clients are targeted and continuously test and learn to optimize ROI.
• Integrate into key planning checkpoints, developing briefs and sharing insights to ensure channels are equipped for effective execution.
• Define success by identifying what should be measured, ensuring we focus on the most meaningful metrics and behaviors that drive performance.
• Analyze customer behavior, performance trends, and tactics over time, translating data into meaningful insights that inform strategy and improve outcomes.
• Define business requirements, ensuring the right data models and attributes are in place to power personalization and future roadmap initiatives.
• Leverage customer research, data, and feedback (e.g., surveys) to inform strategies and ensure insights are grounded in the voice of the customer.
• Work with the appropriate Business Support partners to seamlessly lead the day-to-day function of the department in support of corporate objectives, while enabling progressive career development and an incredible employee experience.

The qualifications include proven skills, certifications, education and/or experience in:

• Strong business acumen, with the ability to translate customer data and analytics into clear business opportunities, strategies, and measurable outcomes.
• Deep experience leveraging customer insights, segmentation, and performance data to inform business decisions and identify opportunities to drive customer and commercial performance.
• Strong business storytelling, translating complex insights into clear, actionable recommendations for senior leaders and cross-functional partners.
• Translating customer data and insights into compelling business performance narratives that explain key drivers, trends, and opportunities.
• Effectively connecting business needs with data and technical capabilities, partnering cross-functionally to move from insight to action.
• Leveraging AI and emerging capabilities to improve decision-making, productivity, and business effectiveness.
• Thriving in a fast-paced, high-growth environment, with the ability to build new capabilities and ways of working from the ground up.
• A commitment to learn and apply Aritzia's Values and Business and People Leadership principles.
• The ability to collaborate fluently with cross-functional partners.
• A commitment to quality and investing in results that add value to the business.

At Aritzia, we provide market-leading compensation packages designed to reward impact through our pay-for-performance philosophy. The range for roles at this level is $100,000-$300,000 per year. Total compensation may include base, bonus and/or equity depending on the role, which has the potential to be greater than this range. With comprehensive benefits, aspirational workspaces, and elevated perks and experiences — we provide it all.

Some of the industry-leading benefits you will receive working at Aritzia include:

• Product Discount — Maybe you’ve heard of our famous product discount? Or our exclusive private shopping events? You have now.
• Baby Leave Program — We provide up to 16 weeks of paid time to support you and your growing family.
• A-OK Commissary & Cafe — Everyday Luxury dining, exclusive to Aritzia.
• The SET — Our in-office fitness studio and gym with state-of-the-art equipment, custom-created classes and optional personal training.
• Aritzia Virtual Wellness — 24/7 resources to support you in your wellbeing goals.
• Aspirational Workplace — Our offices are specially designed to be spaces of creativity, productivity and inspiration.
• Amenities — Additional amenities include a private parent’s room, shower facilities, bike rooms and more.
• The Extras — We also offer a multitude of other perks like dry-cleaning, hotel and restaurant discounts, self-care promos and on-site medical care.

Aritzia is an Equal Employment Opportunity employer. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a successful career.