Shape growth strategy through product positioning and go-to-market leadership at Aquatic Informatics, with hybrid Vancouver or remote Canada and United States flexibility. Turn customer insight into stronger market impact across water-data software solutions. Reporting to the Global Director of Growth Marketing, this senior product marketing manager connects Product, Sales, Services, Customer Success, and Marketing. You will develop segmentation, messaging, value propositions, and go-to-market strategies for complex B2B products. The work spans launches, commercial enablement, market analysis, and coordinated execution. Key Responsibilities:
Lead go-to-market planning, launches, and post-launch optimization Research customers, buyers, competitors, industries, and market dynamics Create positioning, messaging, value propositions, and persona narratives Equip Sales with plays, battlecards, stories, and objection guidance Coordinate stakeholders around priorities, frameworks, and measurable objectives Requirements:
Approximately seven or more years in product marketing or related fields Bachelor’s degree in business, engineering, science, or relevant technical field Experience marketing complex B2B products or solutions Experience leading measurable launches and partnering with enterprise Sales Strong analytical, leadership, conflict resolution, and communication skills Bring product marketing, data analysis, and cross-functional leadership to strengthen Aquatic Informatics’ growth across global water markets.
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Senior Product Marketing Manager in Vancouver employer: Aquatic Informatics ULC
Aquatic Informatics is an exceptional employer located in Vancouver, BC, where you can lead innovative engineering teams dedicated to transforming water data into impactful solutions for communities and ecosystems. With a strong focus on employee growth, flexible working hours, and a vibrant work culture that values independent thinking and teamwork, you'll find ample opportunities to advance your career while making a meaningful difference in global water management. Join us to be part of a mission-driven environment that not only prioritizes quality and innovation but also fosters a playful spirit and a sense of humour.
