Senior Product Manager in Vancouver

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality.

Location: APPLY is hybrid/remote friendly. The preferred candidate should be based in either the Western Region of Canada or the Greater Los Angeles area of the United States, working in hours that align to PT (Pacific Timezone). Candidates based in Western Canada may work remotely, provided they are available during PT hours.

The Role: As a Senior Product Consultant embedded with our client, a major sports league, you will help build video experiences across web, mobile, and connected devices. This is a technically demanding space, spanning live streaming infrastructure and video delivery pipelines. You will go deep with engineering teams, evaluate technical tradeoffs, and hold your own in conversations with vendors and architects. Working alongside the Lead Product Manager on the Video team, you will own roadmap execution and day‑to‑day delivery, collaborating with engineering, design, and business stakeholders to ship with quality and velocity.

You will be an active contributor to product strategy: leading roadmap conversations, identifying new opportunities, developing use cases, and helping define initiatives from the ground up. You will own meaningful scope across the product lifecycle, from discovery and problem definition through launch, with direct exposure to senior product and business leadership at one of the world’s most recognized sports entertainment brands.

Responsibilities

• Strategy: Drive roadmap and strategy conversations for video: opportunity identification, initiative sizing, and prioritization. Help shape the video roadmap with the Lead PM: what goes on it, not just what ships. Identify new product opportunities across streaming and monetization. Bring structured thinking to early‑stage ideas and develop them into business cases. Stay close to industry trends in streaming media and emerging platforms, bring relevant signals back to the team, and influence direction.
• Stakeholder & Product Development: Build direct relationships with client stakeholders across product, engineering, and business teams. Lead the development of user‑facing features: gather requirements, synthesize feedback, define success metrics. Drive new initiative discovery (interviews, use‑case development, competitive research) as the team explores new product surface areas. Keep video consistent across web, mobile, CTV, and every app, and work through tradeoffs between platform teams. Report on outcomes in business terms (engagement, playback quality, monetization), using QoE and analytics data. Own product areas end to end, from problem definition through launch.
• Delivery & Execution: Keep the video backlog healthy: grooming, ticket quality, user stories, sprint tracking, and release readiness. Coordinate across the vendor ecosystem, including the video player, encoding/pipeline, video analytics and observability, and casting and cross‑device continuity. Hold vendors to their commitments and evaluate technical tradeoffs. Translate product direction into well‑scoped spec docs and keep them accurate as work evolves. Track releases and report on delivery, surfacing risks and blockers early. Serve as the connective tissue between platform teams, engineering, QA, design, and external partners.

Requirements

• 5+ years of product management experience on a digital product team.
• Sharp product instincts: you lead roadmap conversations, spot what’s missing, and push back when something isn’t right.
• Track record of taking products from concept to launch.
• Curiosity about the business, not just the backlog. You want to understand why things are being built, not just what.
• Clear, precise written communication. Your PRDs and updates don’t require follow‑up questions.
• Solid organization and follow‑through.
• Comfort working with external technical vendors or partners and holding people to commitments.

NICE TO HAVE

• Ability to analyze product data and translate insights into actionable improvements.
• Excellent communication and stakeholder management skills, including with senior client leadership.
• Project delivery experience, such as facilitating agile ceremonies (standup, sprint planning, retrospectives) and managing timelines, risks, and dependencies.
• Familiarity with third‑party streaming platforms, analytics tools, and player integrations.
• Working knowledge of AI tools for PM work, such as prompt engineering, AI‑assisted research, and LLM tools for synthesis and planning, and an interest in applying them to PM workflows.
• Prior consulting or embedded client experience, and comfort operating in a matrixed environment.
• Experience with analytics or observability platforms (Adobe, Amplitude, Mixpanel, etc).

WHY THIS ROLE

You’ll work embedded inside one of the world’s most recognized sports leagues in the world, on a product used by tens of millions of fans. You’ll get deep exposure to a sophisticated, high‑stakes technology stack spanning live streaming, video delivery, and monetization, the kind of experience that accelerates a PM career. Opportunity to grow. As you build trust and show product leadership, you can take on broader scope within the engagement.

$100,000 - $150,000 a year

LIFE AT APPLY

People are at the core of everything we do at APPLY. We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Here are a few benefits we offer to support you:

• Agentic Delivery: Our people work in a modern way to deliver client outcomes. Broaden your skills on a range of engagements with international brands that have a global impact.
• An inclusive and safe environment: We’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
• AI & Strategic Upskilling: Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.
• Generous vacation policy: Work‑life balance is key to our team’s success, so we offer flexible personal time off (PTO); allowing ample time away from work to promote overall well‑being.
• Customizable benefits: Tailor your extended health and dental plan to your needs, priorities, and preferences.
• Flexible work arrangements: We work in a variety of ways, from remote, to in‑office, to a blend of both.

APPLY is a safe, respectful, and inclusive community where differences are celebrated. We are committed to equal opportunity and fostering a workplace where everyone belongs.