At a Glance
- Tasks: Lead innovative marketing strategies and events to boost customer engagement across North America and LATAM.
- Company: Join Appfire, a global tech company with a remote-first culture and diverse team.
- Benefits: Enjoy equity options, generous PTO, health coverage, and an annual sports allowance.
- Other info: Fully remote role with opportunities for career growth and community involvement.
- Why this job: Make a real impact in a fast-paced environment while collaborating with cross-functional teams.
- Qualifications: 5-8 years in field marketing, strong project management, and excellent communication skills required.
The predicted salary is between 90000 - 110000 $ per year.
At Appfire, we believe that great work happens when people get to choose how they work. After 20 years of creating software that empowers teams to break silos and collaborate seamlessly, we've learned that one size does not fit all. We're a team of 800+ employees, working remotely across 28 countries. Our flagship products include: JXL, Comala Document Management, 7Pace Time Tracker, Jira Misc Workflow Extensions, and BigPicture.
About the role: Appfire is seeking a collaborative and execution-focused Field Marketing Leader, Americas to support regional pipeline growth and customer engagement through targeted marketing programs, events, and partner initiatives across North America and LATAM. Reporting to the Manager, Global Field Marketing, this role will work closely with Sales, Partner Marketing, Demand Generation, Product Marketing, and partners to execute regional campaigns and field programs that align with business priorities and go-to-market objectives.
The ideal candidate brings experience managing field events, driving regional campaign execution, and supporting sales through integrated marketing initiatives in a fast-paced B2B SaaS environment. This role is well-suited for a marketer who thrives in cross-functional environments, enjoys balancing strategy with hands-on execution, and is passionate about creating impactful customer and partner experiences.
What you will do:
- Americas Field Marketing Strategy: Develop and execute integrated field marketing strategies for the Americas region aligned to pipeline, revenue, retention, and GTM objectives. Partner closely with regional sales leaders, account teams, and partners to identify growth opportunities and create targeted marketing programs that accelerate pipeline and customer engagement.
- Regional Campaigns & Events Management: Support the planning, execution, and optimization of regional events (Partner events and sponsorships, Community events, Roadshows and customer events, Alliance and partner enablement events).
- Channel & Partner Marketing: Drive inclusion in Appfire's demand generation campaigns. Facilitate the development of reference stories with clients and partners.
- Campaign Execution & Reporting: Work cross-functionally with Product Marketing, Partner Programs, Demand Generation, Creative Services and Digital Marketing teams to bring forward partner requests and plans and create integrated campaigns that support field initiatives.
- Teamwork & Leadership: Act as a trusted marketing advisor to Americas sales leadership and regional stakeholders. Collaborate closely with the global field marketing team to share best practices, campaign insights, and scalable processes.
What you will need:
- 5–8+ years of experience in field marketing, regional marketing, or partner marketing within B2B SaaS or technology organizations.
- Experience with owning and planning events from strategy to execution, including budgeting, coordination, execution, and post-event evaluation.
- Proven experience developing partner marketing plans, and executing integrated regional marketing campaigns and events that drive pipeline and revenue impact.
- Strong collaboration skills working closely with sales, channel and partner organizations.
- Analytical mindset with experience measuring campaign performance and event ROI.
What do we offer:
- Join global, product (SaaS) organization with employees across 28 countries.
- Equity - Every Appfire team member is eligible for company equity, fostering a true sense of ownership and connection to our growth.
- Generous PTO and additional 3 fully paid days each year to participate in our Corporate Social Responsibility (CSR) program supporting local communities.
- Comprehensive coverage through Empire Health.
- Annual Sport Allowance.
- The role is fully remote for candidates based in the US or Canada.
Appfire is an equal opportunity employer and does not discriminate based on race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other protected characteristic as defined by applicable law.
Senior Field Marketing Manager in Toronto employer: Appfire
At Appfire, we foster a dynamic and inclusive work culture that empowers our employees to thrive in their roles. With the flexibility of fully remote work across Canada, generous paid time off, and a commitment to professional growth through Appfire University, we ensure that our team members feel valued and supported. Join us to be part of a recognized leader in the tech industry, where your contributions directly impact our mission to enhance collaboration and innovation.
