At a Glance
- Tasks: Lead performance marketing campaigns and optimize paid media for AI research labs.
- Company: Join Appen, a leader in AI and data solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for growth.
- Other info: Dynamic team environment focused on innovation and measurable results.
- Why this job: Make an impact in the AI space while honing your marketing skills.
- Qualifications: 3-5 years in B2B marketing with expertise in LinkedIn Ads and HubSpot.
The predicted salary is between 51300 - 62700 $ per year.
Performance marketing and Hub Spot operations define this hands-on manager role at Appen, supporting measurable pipeline through paid media and data.
Reporting to the Director of Demand Generation, you will execute campaigns for AI research labs and enterprise AI teams.
The role combines paid media management, marketing automation, process improvement, and performance analysis.
You will turn marketing strategies into measurable pipeline through disciplined systems and testing.
Key Responsibilities
- Optimize Linked In Ads, Google Ads, X Ads, and ABM campaigns
- Allocate and pace paid media budgets against pipeline goals
- Build targeted and retargeting audiences using intent data
- Manage Hub Spot workflows, forms, scoring, and lifecycle stages
- Build attribution models and full-funnel performance dashboards
Requirements
- Three to five years in B2B performance marketing operations
- Hands-on Linked In Ads and Google Ads expertise
- Strong Hub Spot administration and marketing automation skills
- Experience with ABM, intent data, and audience segmentation
- Analytical thinking and independent priority management
Bring paid media, Hub Spot, and attribution expertise to strengthen Appen's marketing performance and pipeline reporting.
Performance Marketing Operations Manager in Toronto employer: Appen
Appen offers a dynamic work environment where employees can thrive in performance marketing and operations. The company emphasizes hands-on roles that allow for the application of analytical skills and creativity in driving measurable results. With opportunities to work on campaigns for AI research labs and enterprise teams, Appen supports professional growth through continuous learning and process improvement.
