At a Glance
- Tasks: Lead marketing strategy and drive pipeline generation for innovative AI-driven robotics.
- Company: Vancouver-based startup recognized for excellence in robotics and automation.
- Benefits: Equity participation, competitive salary, and transparent compensation package.
- Other info: Opportunity for career growth in a dynamic, innovative environment.
- Why this job: Join a mission to redefine the future of AI-driven robotic vision systems.
- Qualifications: 7+ years in B2B marketing, strong understanding of industrial automation.
We are an innovative, Vancouver-based startup at the forefront of robotics, AI, and machine vision technologies. Backed by VC funding and recognized with multiple awards, we are on a mission to redefine the future of AI-driven robotic vision systems. Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera’s software have 4D Vision – the ability to see and handle objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation.
Role Overview
We are seeking a Sr. Marketing Manager based in Mexico to lead marketing strategy and drive pipeline generation. Reporting to the Senior Vice President, Sales & Marketing, this role is responsible for identifying high-value automation opportunities, defining target industries and accounts, and building marketing campaigns that generate qualified leads for our sales team. The ideal candidate understands industrial automation markets, can map complex ecosystems (OEMs, system integrators, suppliers), and is comfortable working closely with sales and engineering teams. This role will involve periodic travel to the United States, approximately one week every two months, to collaborate closely with cross-functional teams and support key initiatives.
Key Responsibilities
- Define and maintain Apera’s Ideal Customer Profiles (ICP)
- Identify priority industries and automation opportunities
- Develop the overall marketing strategy aligned with sales goals
- Build and manage the marketing campaign roadmap
- Map industry ecosystems including OEM manufacturers, system integrators, and line builders
- Track key industry developments such as factory expansions
- Increase Apera’s visibility within the robotics and automation ecosystem
- Grow Apera’s LinkedIn presence and thought leadership
- Develop industry-relevant marketing content
- Work closely with Sales and SDR teams to align marketing initiatives with pipeline goals
- Ensure marketing activities generate qualified automation opportunities
- Monitor campaign performance using HubSpot
- Track marketing contribution to pipeline and revenue
- Continuously optimize marketing programs
Qualifications
- 7+ years of marketing experience in industrial technology, robotics, or automation
- Strong understanding of B2B marketing and demand generation
- Experience working with technical products and engineering audiences
- Familiarity with account-based marketing and industrial ecosystems
- Strong analytical and strategic thinking skills
- Experience using HubSpot or similar CRM platforms
What Success Looks Like
- Apera becomes increasingly visible within the automation ecosystem
- Marketing consistently generates qualified leads for SDRs
- Strong campaigns drive engagement with target industries
- Marketing contributes directly to pipeline growth
What we offer!
- Equity Participation: As an employee-owned company, we provide a meaningful stock option program, enabling all team members to share in the company’s long-term success and growth.
- Competitive & Transparent Compensation: We offer a competitive and transparent compensation package aligned with market benchmarks. For this role, the expected on-target earning range is MXN $1,000,000 – $1,200,000 annually, inclusive of base salary and commission. Total compensation may be structured as a combination of base salary and performance-based bonus, with the overall earnings falling within this range to the achievement of defined marketing and pipeline generation targets.
Senior Marketing Manager in Vancouver employer: Apera AI
Apera AI is an exceptional employer, offering a dynamic work environment in the heart of Mexico's burgeoning tech scene. As a startup recognized for its innovative contributions to robotics and AI, we provide our employees with equity participation, competitive compensation, and opportunities for professional growth. Our collaborative culture fosters creativity and engagement, making it an ideal place for those looking to make a meaningful impact in the automation industry.
