Inside Sales Representative in Vancouver

Apera is an innovative, Vancouver-based company at the forefront of robotics, AI, and machine vision. We're on a mission to redefine AI-driven robotic vision. Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera's software have 4D Vision — the ability to see and grasp objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation.

We are looking for a proactive, technically minded Inside Sales Representative to build, manage, and grow our Value Account segment. This role owns the full sales cycle—from proactive prospecting and first contact through to closing for a portfolio of accounts supported primarily via virtual sales engagement. The ideal candidate combines genuine technical aptitude with compelling, influential communication skills.

Key Responsibilities:

• Proactively identify, research, and engage new prospects across the Value Account segment through outbound calls, email, LinkedIn, and targeted campaigns.
• Consistently generate new pipeline, meeting weekly targets for new conversations, qualified opportunities, and virtual demonstrations.
• Respond rapidly to marketing-generated leads, qualifying and converting them into active opportunities.
• Manage a book of mid-sized customers (Value Accounts) across North America.
• Build relationships with key decision-makers in engineering, operations, and purchasing.
• Identify expansion opportunities within existing accounts, including additional robot cells, lines, and plant locations.
• Develop a deep working knowledge of Apera’s AI vision products, robotic applications, and integration requirements.
• Lead technical discovery to understand customer applications, including part characteristics, cycle-time targets, cell layout, robot platform, and integration constraints.
• Deliver confident, credible virtual product demonstrations and independently answer first-line technical questions.
• Prepare, send, and manage quotes and proposals.
• Deliver compelling, persuasive presentations tailored to engineering, operations, and executive audiences.
• Partner closely with Marketing on target segments, account lists, campaigns, webinars, trade shows, and events.
• Maintain a strong pipeline and forecast accurately in the CRM.

Qualifications:

• 3+ years of experience in technical inside sales or full-cycle B2B sales, ideally in robotics, industrial automation, machine vision, or advanced manufacturing.
• Strong technical aptitude, with a proven ability to quickly learn complex technical products and discuss them credibly with engineers and integrators.
• Exceptional verbal, written, and presentation skills; able to communicate in a compelling, persuasive way and influence stakeholders at every level.
• Demonstrated success in proactive outbound prospecting and self-generated pipeline.
• Experience working closely with Marketing, including lead follow-up and campaign-driven selling.
• Degree or diploma in Engineering, Mechatronics, or a related technical field is strongly preferred.

Why Apera? Purpose with impact: You’re not building for someday. You’re deploying systems that are improving production right now. Equity for every employee—because we all build Apera together.