At a Glance
- Tasks: Drive marketing strategy and execute initiatives across key retail accounts in Canada.
- Company: Join a leading consumer electronics brand with a dynamic multi-brand portfolio.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Fast-paced environment with cross-functional collaboration and potential for career advancement.
- Why this job: Make an impact by enhancing customer engagement and driving sales in retail.
- Qualifications: 5-8 years in retail marketing, strong communication skills, and budget management experience.
The predicted salary is between 72000 - 88000 $ per year.
We are looking for a Retail Marketing Manager to drive marketing strategy and execution across key retail accounts in Canada. This role will support the growth of Anker's multi-brand portfolio (Anker, soundcore, eufy) by developing effective retail marketing plans that drive sell-through and overall business performance.
- Own retail marketing plans across key accounts and categories, aligned with business objectives and channel priorities.
- Plan and execute retail marketing initiatives (e.g., in-store displays, campaigns, merchandising) to drive sell-through and customer engagement.
- Leverage brand and global marketing plans and assets, adapting them into effective retail executions across channels.
- Oversee the development and execution of retail assets and merchandising materials (e.g., displays, POSM), ensuring strong in-store presence and consistency.
- Work closely with Sales and GTM teams to align marketing plans with commercial priorities, key launches, and retail calendars.
- Act as the key marketing contact for retail partners, managing day-to-day communication and collaboration on marketing initiatives.
- Manage retail marketing budgets and ensure efficient allocation to maximize ROI.
- Track and analyze performance, providing insights and recommendations to continuously improve marketing effectiveness.
Qualifications:
- 5-8 years of experience in retail, trade, or channel marketing.
- Experience in consumer electronics or similar fast-paced consumer industries preferred.
- Strong understanding of retail dynamics and how marketing drives sell-through and business performance.
- Proven ability to manage budgets and deliver measurable results (e.g., sell-through, ROI).
- Strong communication and cross-functional collaboration skills, with the ability to work across Sales, GTM, and marketing teams.
- Mandarin is a strong asset; French is a plus.
- Comfortable working in a fast-paced, cross-functional and cross-time-zone environment.
Retail Marketing Manager in Vancouver employer: Anker Innovations
Anker is an exceptional employer for the Retail Marketing Manager role, offering a dynamic work environment that fosters creativity and collaboration. With a strong focus on employee growth, Anker provides opportunities for professional development and encourages innovative marketing strategies that directly impact business performance. Located in Canada, employees benefit from a supportive culture that values teamwork and effective communication, making it an ideal place for those seeking meaningful and rewarding careers in the consumer electronics industry.
