At a Glance
- Tasks: Lead integrated marketing campaigns and connect brand strategy with performance media.
- Company: Ancestry, a leader in genealogy and family history services.
- Benefits: Remote work flexibility, competitive salary, and opportunity for professional growth.
- Other info: 12-month maternity-cover contract with excellent career development opportunities.
- Why this job: Make a real impact on customer journeys while collaborating across Canada, the UK, and the US.
- Qualifications: 8+ years in integrated marketing and strong project management skills required.
The predicted salary is between 82800 - 101200 $ per year.
Lead integrated marketing for Ancestry in Canada, combining brand strategy and performance media through remote work with occasional office attendance. This 12-month maternity-cover contract suits a Senior Integrated Marketing Manager with 8+ years in integrated marketing, media strategy, and campaign execution. You will connect brand and performance activity across the customer journey, from awareness through acquisition. The work combines strategic thinking, hands-on delivery, data analysis, and collaboration across Canada, the UK, and the US.
Key Responsibilities:
- Lead integrated campaigns across Canada’s full customer journey
- Oversee external media and creative agency relationships
- Monitor KPIs and optimize campaigns using data insights
- Manage budgets and deliver campaigns against objectives
- Align local activities with global marketing strategies
Requirements:
- 8+ years of marketing experience
- Experience managing agencies and cross-functional stakeholders
- Understanding of brand-building and performance marketing
- Experience using analytics and marketing KPIs
- Bachelor’s degree and strong project management skills
Bring integrated marketing, media strategy, and campaign optimization expertise to Ancestry’s Canada marketing activities and customer journey.
Senior Integrated Marketing Manager – Canada in Toronto employer: Ancestry
Ancestry is an exceptional employer that prioritizes a human-centered work culture, where every employee's contributions are valued and celebrated. With a commitment to diversity and inclusion, the company offers flexible working arrangements, allowing you to thrive in a supportive environment while pursuing your career goals. Employees benefit from opportunities for professional growth and collaboration across global teams, making it a rewarding place to work for those passionate about enriching lives through family history.
