Area Sales Manager – Michigan

SPAX® is one of the fastest-growing premium fastening brands in North America. We are seeking a driven sales professional who understands the building materials industry and knows how to grow business through lumberyards, building material dealers, distributors, and professional contractors.

The Area Sales Manager plays a critical role in expanding SPAX® market share across Michigan's professional construction channels. This position is responsible for developing new business, strengthening distribution partnerships, increasing contractor adoption, and growing SPAX's presence within lumberyards, building material dealers, distributors, and professional construction markets.

Success in this role directly impacts revenue growth, customer relationships, brand awareness, and the long-term strength of the SPAX® brand throughout Michigan.

Your Role & Impact:

• Drive territory growth through new business development and expanded channel engagement.
• Build strong partnerships with lumberyards, building material dealers, distributors, and contractors.
• Increase product adoption through jobsite demonstrations, product training, and dealer engagement events.
• Expand SPAX® brand presence within independent lumberyards, STAFDA distributors, building product distributors, and professional contractor channels.
• Identify market opportunities and translate insights into actionable growth strategies.
• Strengthen SPAX® competitive positioning through product advocacy and customer engagement.
• Provide market intelligence to Sales Leadership, Marketing, Product Management, and Operations teams.

Sales Growth & Channel Expansion:

• Develop and execute a territory growth strategy aligned with company sales objectives.
• Identify and pursue new dealer, distributor, and contractor opportunities.
• Grow sales and increase product penetration across assigned markets.
• Strengthen stocking positions with dealers and distributors through relationship management and value-based selling.
• Convert contractors and end users through product demonstrations, training, and field engagement.
• Support distributor and dealer partners with sales enablement, product education, and field support.
• Build long-term relationships with owners, branch managers, outside sales representatives, and counter teams.

Field Activation & Product Advocacy:

• Conduct jobsite demonstrations and product training sessions.
• Communicate product performance advantages and installation benefits.
• Support regional promotions, product launches, and marketing initiatives.
• Participate in trade shows, industry events, and contractor engagement activities.
• Create awareness and demand for SPAX® products within professional construction channels.

Market Intelligence & Business Insight:

• Provide feedback on pricing, competitive activity, product needs, and market trends.
• Analyze territory performance and identify opportunities to improve market penetration.
• Share customer and market insights with cross-functional teams.
• Collaborate with Sales, Marketing, Product Management, and Operations to refine strategies and improve execution.

Operational Discipline & Collaboration:

• Maintain accurate CRM data, including pipeline activity, customer engagement, and forecasting.
• Deliver regular updates on territory performance, growth initiatives, and market opportunities.
• Manage priorities independently while maintaining strong communication with internal teams.
• Support company initiatives that strengthen channel partnerships and drive long-term growth.

What We're Looking For:

Required Experience & Qualifications:

• 5+ years of outside sales, territory management, market development, or business development experience.
• Proven success developing new business and growing existing accounts.
• Strong relationship-building, communication, and presentation skills.
• Ability to manage a large geographic territory independently.
• Strong organizational skills with disciplined follow-up and execution.
• Experience using CRM systems for pipeline management and forecasting.
• Ability to travel extensively throughout the assigned territory.
• Valid driver's license.
• High school diploma or GED required.

Preferred Experience:

• Experience selling building materials, construction products, fasteners, specialty building products, or industrial distribution products.
• Direct experience calling on independent lumberyards, building material dealers, STAFDA distributors, roofing distributors, or professional contractors.
• Demonstrated success growing sales through dealer and distributor networks.
• Experience developing relationships with owners, branch managers, purchasing teams, and outside sales teams.
• Existing relationships with Michigan lumberyards, building material dealers, building product distributors, or contractor networks are highly valued.
• Experience conducting product demonstrations, contractor training, or jobsite education.
• Associate or bachelor's degree in Business, Marketing, or a related field preferred.

Required Skills & Competencies:

• Strong territory management and field sales execution skills.
• Ability to identify opportunities and win competitive business.
• Strong relationship-building skills with dealers, distributors, and contractors.
• Ability to influence purchasing decisions and drive product adoption.
• Strong communication and presentation abilities.
• Ability to analyze territory performance and identify growth opportunities.
• Proficiency with CRM systems, pipeline management, and forecasting.
• High accountability, urgency, and results-oriented mindset.
• Ability to collaborate effectively across Sales, Marketing, Product Management, and Operations.
• Ability to work independently and manage multiple priorities across a large territory.

This is a remote, field-based position covering the entire state of Michigan. Candidates must reside within Michigan. This position requires regular travel throughout the territory, including jobsite visits, distributor branches, customer meetings, and industry events. Travel expectations are approximately 60-75%.

Why SPAX?

At Altenloh, Brinck & Co. US, we create opportunity through growth-for the people who build, the teams who support them, and the communities we serve. We design and manufacture engineered fastening solutions that professionals trust. Through innovation, quality, and disciplined execution, we deliver products that stand behind the structures people rely on every day.

Our culture is guided by values that shape how we work and lead:

• In Service to Others - We put teammates, customers, and communities first.
• Do the Right Thing - We act with integrity, even when no one is watching.
• We Get It Done - We deliver on commitments with urgency, grit, and pride.
• Empowerment - We trust and equip each other to make decisions that drive progress.
• Be Positive - We bring energy and optimism to every challenge.

Benefits:

• Free employee medical, dental, and vision insurance beginning after 30 days.
• Participation in the company's incentive plan.
• Paid Time Off (PTO).
• 401(k) with company match after 6 months.
• Opportunity to represent a premium brand with significant growth potential.