Senior Specialist, Growth Marketing in Toronto

Wealthsimple is Canada’s leading financial innovator, offering a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending, and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration.

Over 30,000 Canadian businesses trust Wealthsimple Business to spend, invest, and help their employees save, all in one place. Our team owns the growth engine that closes the gap: getting Wealthsimple Business in front of the millions of small businesses in Canada who haven't heard of it yet.

You’ll own net-new customer acquisition for the SMB segment, running the paid and experimental channels that create demand where none currently exists. This is a build-from-scratch role; the acquisition engine for this segment doesn't exist yet, so you’ll be defining it, testing what moves the needle, and scaling what works.

What you'll do:

• Own SMB-specific acquisition: explore and test across channel types, paid media, partnerships, content, community, and anything else that could move the needle.
• Run the team's growth experimentation cadence: CAC/LTV analysis and funnel experiments that turn into repeatable, scalable campaigns.
• Test positioning and messaging that gets this segment to notice us for the first time.
• Own growth-motivated webinars and other programs aimed at reaching new audiences.
• Partner with the Demand Gen Specialist so acquisition experiments feed nurture, and nurture insights inform where acquisition effort goes next.
• Embed AI into your day-to-day, creative and copy iteration, audience research, campaign experimentation.

What you bring:

• 4–6+ years in growth or performance marketing, with a track record of generating demand and measuring it through to downstream pipeline value.
• Experience building and running growth experiments: channel tests, funnel optimization, CAC/LTV analysis.
• Comfort operating in a segment or product with limited brand awareness.
• Experience running net-new-audience programs (webinars, partnerships, co-marketing).
• An analytical mindset: use data to diagnose funnel problems, prioritize opportunities, and recommend actions.
• Clear written communication: able to translate test results and positioning ideas into actionable insights.
• A demonstrated habit of using AI to accelerate your work.

Nice to have:

• Experience running go-to-market for a product or benefit launch across paid, lifecycle, and product surfaces.
• Experience in consumer fintech, investing, brokerage, trading, or crypto platforms.
• Experience marketing specifically to small and medium-sized businesses.

Who you are:

• Motivated by ambiguity and building from scratch.
• Think like an owner; comfortable being judged on outcomes you can't fully control yet.
• Partner well; know acquisition and nurture only work if the handoff between them is good.
• Competitive in a healthy way.
• As comfortable in the numbers as in the creative.

Why Wealthsimple?

• Top-tier health benefits and life insurance.
• Long-term group savings with employer match.
• 20 vacation days, 4 wellness days, and unlimited sick and mental health days per year.
• 90 days away: work outside Canada for up to 90 days per year.
• Employee resource groups, including Rainbow (2SLGBTQ), Women of WS, and Black at WS.

We're committed to an accessible hiring experience. If you need any accommodations throughout the interview process, please let us know.