Senior Manager, Content & Product Marketing in Vancouver

About Alloy.ai: Alloy.ai is the Commerce Intelligence System for consumer brands. We unify data from 500+ sources — ERPs, retailers, ecommerce platforms, and distributors — into a single source of truth your team can bet their P&L on. Our proprietary commerce logic and AI Agents translate fragmented data into clear demand signals and prepare execution-ready actions — automatically. Sales and Supply Chain teams at brands like Liquid I.V., Crayola, and Valvoline use Alloy.ai to capture every revenue window, protect margins, and keep products on the shelf.

Alloy.ai is a fast-growing, well-funded startup with an expanding presence across the world. Our team hails from successful startups, leading tech companies and Fortune 100 enterprises. We believe deeply in fostering individual ownership, iterating to excellence, focusing on what matters, communicating openly & respectfully, and supporting one another. We encourage people of all backgrounds to apply. Alloy.ai is committed to creating an inclusive culture, and we celebrate diversity of all kinds.

The Role: We're hiring a Senior Manager to support content and product marketing at Alloy: product positioning and messaging, case studies and customer proof, sales assets, campaign copy, and Alloy's organic LinkedIn and YouTube presence. You'll work closely with our Performance Marketer on the SEO/AEO content that needs a real writer behind it, not just a technically sound page. You're writing the content that matters, alongside the VP, not instead of her.

The Marketing Team You Would Join: We're a small, senior team that holds a high bar and ships fast. Marketing runs lean by design: three AI-pilled people, including the VP of Marketing, covering measurement, organic, paid, and content for the whole company. Every hire gets real scope on day one, because there's no one else to hand it to.

Here's the thing about most B2B software marketing: it's terrified of being interesting. We want a marketing team that gets talked about, not just clicked on. We're looking for someone who can tell the difference between an idea that's memorable and an idea that's just loud. This isn't a checkbox marketing team, where the win condition is "we published a blog post and ran a webinar this month." Every bold idea here has to trace back to something real: a positioning point, a persona truth, a brand belief we actually hold.

The Work: Execution here is worked out together, asset by asset.

• Product marketing: positioning, messaging, and competitive narrative for Alloy's product and AI Agents.
• Customer proof: case studies, quotes, and Replenishment-agent ROI stories, sourced from our advocacy program and mapped to buyer personas.
• SEO/AEO content: refreshing priority buyer-query pages and writing net-new content for prompt gaps.
• Content library: our full resources library (blog posts, guides, webinar recaps, and more), refreshed against a standard built for how AI answer engines actually extract and cite content.
• Organic social: content calendar, scripts, captions, and what actually gets posted and when.
• Email marketing: persona-based drip/nurture campaigns and SDR outreach sequences.
• Sales enablement: one-pagers, talk tracks, and persona-specific content that AEs and CSMs actually use.
• Campaign creative: ad copy, landing page content, and creative concepts for our flagship campaigns.

How We Use Claude: We use Claude Cowork as a working part of the marketing function. We've built a library of custom skills: persona voice guides, executive voice guides for our CEO and CCO, brand voice and editorial standards, and workflows that turn a raw research session into ranked content angles and drafts. We want someone who treats this as a force multiplier, not a threat and not a shortcut.

What We're Looking For:

• 8+ years in marketing, with real depth in product marketing and/or content marketing and creation.
• An eye for what makes a brand memorable versus forgettable.
• A track record of writing that converts: case studies, sales content, product positioning, or campaign copy.
• Real comfort writing for organic social, not just long-form.
• Working knowledge of SEO and AEO.
• Email/lifecycle writing experience.
• Genuine curiosity about the rest of marketing.
• Hands-on comfort directing AI tools like Claude inside your actual workflow.
• B2B SaaS experience is required. CPG/consumer goods experience is a strong plus.

Why This Role: You'd be joining at the point where the content and product marketing function is getting rebuilt with real infrastructure underneath it. You'd get direct access to the VP of Marketing daily, real ownership from the start, and more AI-assisted leverage than most marketing teams have figured out how to build yet.

What You'll Grow Into: We want someone who becomes a full-stack, vertically-integrated marketer, not someone who camps in a content lane forever. Over time, that might mean paid creative, lifecycle and nurture strategy, brand and visual direction, or the AEO/SEO program itself.