At a Glance
- Tasks: Support and execute marketing strategies for the Canadian market with a focus on brand growth.
- Company: Join Align Technology, a leader in innovative dental solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Dynamic work environment with potential for career advancement.
- Why this job: Make an impact in the dental industry while collaborating with diverse teams.
- Qualifications: 4+ years in marketing, strong communication skills, and a customer-centric mindset.
The predicted salary is between 114345 - 139755 $ per year.
The Associate Marketing Manager will be responsible for supporting and helping to execute marketing strategies for the Canadian market. Specifically, the individual will collaborate with the channel leads to execute Go‑To‑Market strategies and tactics that strengthen our brand and product adoption. The person must be customer‑centric, a self‑starter with proven ability to execute and work independently. They must work effectively cross‑functionally with sales, product management, clinical education, legal and external partners.
Responsibilities
- In collaboration with the Channel marketing leads, implement go‑to‑market strategies and commercial marketing efforts to expand market share and pursue growth targets.
- In collaboration with the Channel marketing leads, create & execute product launch plans.
- Lead digital & email communication to customers, including creation, localization and translation.
- Manage a range of projects that support our strategic and tactical efforts including the localization and translation of customer‑facing marketing materials (brochures, emails, web pages, trade advertising, etc.).
- Conduct campaign reporting and analysis that evaluates campaign/communication performance, response rates, registrations, and all campaign variables.
- Plan and execute key dental conferences.
- Collaborate with cross‑functional teams to execute on projects, programs, and campaigns.
- Develop and maintain relationships with external agencies/vendors and stakeholders across the NA organization, including sales, marketing, finance, and operations.
- Other responsibilities, projects and duties may be assigned as required.
Qualifications
- 4+ years of marketing or related experience, dental or medical device marketing preferred.
- Prior experience in medical/dental marketing or sales preferred.
- BSc or BA required.
- Digital marketing experience an asset.
- Customer‑oriented with a passion for delivering results and an ability to inspire the same for their team.
- Excellent writing, presentation and communication skills.
- A demonstrated proficiency in the use of Project Management Software, MS Word, MS Excel, PowerPoint.
- Demonstrated ability to identify customer needs and create solutions to meet those data‑driven needs.
- Effective communication skills (written, oral, & presentation).
- Strong analytical skills.
- Ability to work cross‑functionally with individuals in an organization and understand their needs/motivations and manage complex cross‑functional projects.
- Self‑motivated problem‑solver and thought‑leader with strong strategic and thinking skills; a positive winning attitude, with the ability to maintain composure in stressful and uncertain situations.
- Ability to travel up to 15%.
- Legally entitled to work in Canada.
Associate Marketing Manager in Toronto employer: Align Technology
Align Technology is an exceptional employer that fosters a dynamic and inclusive work culture, prioritizing employee growth and development. With competitive compensation and a commitment to innovation in the dental industry, employees are empowered to build strategic relationships and drive impactful sales initiatives. The company's focus on collaboration and support ensures that team members thrive in their roles while contributing to meaningful advancements in orthodontic care.
