Lead D2C campaigns at AlgaeCal by combining eCommerce strategy, paid media, and customer journey planning to drive measurable revenue growth. As Marketing Leader (Campaigns), you will plan and execute campaigns in an eCommerce environment. You will coordinate offers, channels, stakeholders, and approvals while using analytics to optimize performance. The work spans paid media, email, loyalty, creative, customer service, and marketplaces. Key Responsibilities:
Plan D2C campaigns from initial concept through reporting Coordinate offers, customer journeys, channels, and stakeholders Allocate campaign budgets with Paid Media teams Optimize campaigns using revenue and profitability data Guide cross-functional teams through launches and testing Requirements:
2+ years leading D2C marketing campaigns eCommerce experience with six-figure monthly budgets Knowledge of CPA, ROAS, contribution margin, and EBITDA Experience with testing, attribution, martech, and analytics Understanding of compliance, claims, and disclaimers Bring eCommerce leadership, full-funnel thinking, and data-driven campaign management to AlgaeCal’s revenue-focused marketing team.
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Senior E-commerce Campaign Marketing Leader employer: AlgaeCal Inc.
At AlgaeCal, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Located in the heart of Yaletown, our dog-friendly office offers a collaborative environment where creativity thrives, and employees are encouraged to grow through mentorship and continuous learning. With generous benefits like flexible stat holidays, monthly team events, and above-market compensation, we ensure that our team feels valued while making a meaningful impact in the health space.
