At a Glance
- Tasks: Lead integrated marketing campaigns and translate insights into actionable strategies.
- Company: Join Alberta Blue Cross®, a leader in group benefits marketing.
- Benefits: Enjoy a hybrid work environment with competitive pay and growth opportunities.
- Other info: Collaborative team culture with a focus on professional development.
- Why this job: Make a real impact by driving innovative marketing initiatives.
- Qualifications: Post-secondary education in marketing and five years of relevant experience.
The predicted salary is between 72000 - 88000 $ per year.
Lead integrated marketing campaigns at Alberta Blue Cross® using strategic planning, project management, and audience insights in a hybrid work environment. This 12-month temporary Marketing Advisor role supports the group benefits business through coordinated marketing initiatives. You will translate business objectives and market insights into practical strategies, recommendations, and measurable plans. The work spans campaign execution, stakeholder collaboration, performance optimization, budgets, and creative development.
Key Responsibilities:
- Translate objectives and audience needs into integrated marketing plans
- Coordinate digital, social, email, print, events, and sales enablement
- Manage timelines, budgets, dependencies, deliverables, and approvals
- Analyze campaign results and recommend performance improvements
- Coach coordinators and share marketing tools and best practices
Requirements:
- Marketing, advertising, communications, or related post-secondary education
- Minimum five years of progressive marketing experience
- Experience leading integrated campaigns and complex projects independently
- Strong communication, relationship-building, organizational, and project management skills
- Understanding of automation, segmentation, customer journeys, and marketing technology
- Apply strategic marketing judgment, campaign leadership, and measurable optimization skills supporting Alberta Blue Cross® group benefits.
Integrated Marketing Campaign Advisor in Edmonton employer: Alberta Blue Cross
Alberta Blue Cross is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive meaningful change in the healthcare sector. With a strong focus on professional development and growth opportunities, the company supports its team members in achieving their career aspirations while enjoying a healthy work-life balance in the vibrant province of Alberta. Join us to be part of a mission-driven organization that values integrity, teamwork, and excellence.
