At a Glance
- Tasks: Lead marketing strategies for innovative home care solutions and drive impactful growth.
- Company: Join AlayaCare, a passionate team transforming home healthcare with cutting-edge technology.
- Benefits: Enjoy equity, comprehensive health benefits, flexible vacation, and wellness initiatives.
- Other info: Hybrid work model with a focus on collaboration and innovation.
- Why this job: Make a real difference in healthcare while growing your skills in a supportive environment.
- Qualifications: 6+ years in B2B SaaS, with strong product marketing and analytical skills.
The predicted salary is between 135000 - 165000 $ per year.
About AlayaCare
At AlayaCare, we’re more than just a fast-growing SaaS company; we’re a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients. With 650+ employees across Canada, the US, Australia, and Brazil, we’re united by a shared mission and a strong culture of transparency, growth, and human connection. Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career.
About the Role
Improving home-based care starts with helping care providers find and adopt solutions that address their most important challenges. As Senior Product Marketing Manager, you will lead commercialization and go-to-market strategy for AlayaCare’s US Home Care market, shaping how our solutions create value for agencies and the people they serve. Reporting to the Senior Director, Product Marketing, you will act as a strategic connector across Product, Sales, Marketing, Customer Success, Account Management, Finance, and Education Services. You will help define where we compete and how we win, bringing together market insights and customer needs to shape our go-to-market strategy. You will help develop clear positioning and messaging, strengthen our competitive differentiation, and identify opportunities to better support our sales teams. Your work will ultimately help drive growth, improve win rates, increase contract value, and support expansion, adoption, and retention.
What You’ll Do
- Define commercialization priorities and go-to-market strategy for the US Home Care market.
- Refine customer profiles, segment priorities, buyer needs, and market opportunities to support growth.
- Create compelling value propositions, solution narratives, product pitches, and differentiation strategies.
- Lead customer and market insight programs using feedback, win-loss activity, research, and competitive intelligence.
- Translate market insights into recommendations for positioning, product strategy, packaging, and roadmap priorities.
- Build sales and customer-facing enablement that improves win rate, contract value, and expansion.
- Partner on product launches, release messaging, market activation, adoption, and customer value.
- Use AI responsibly to improve efficiency and quality, and share learnings that strengthen team practices.
What You Bring to the Team
- 6+ years of professional experience, including experience in B2B SaaS.
- At least 3 years of experience in product marketing, strategy, management consulting, or a related field.
- Demonstrated experience developing go-to-market plans for enterprise software products and features.
- Strong analytical skills, including the ability to design metrics and use quantitative insights to measure effectiveness.
- Excellent project management, organization, communication, and decision-making skills.
- A detail-oriented and thorough approach to managing complex, cross-functional work.
- Demonstrated working knowledge of AI tools and practical experience applying them to improve your work.
- Healthcare technology experience is an asset.
Why Join AlayaCare?
- Work With Purpose: At AlayaCare, you’ll help build technology that empowers care providers and improves outcomes for patients and families.
- Grow in a High-Trust Culture: We believe in transparency, feedback, and assuming positive intent.
- Balance That Works for You: We value flexibility and well-being.
- Benefits That Matter: Equity in a well-funded, scaling company.
- Inclusive by Design: We celebrate diverse perspectives and foster belonging through our DEIB initiatives.
- AI at Work: At AlayaCare, AI is a core part of how we work.
Location and Work Model
This role is based in Montreal. At AlayaCare, our hybrid model includes 2 set in-office collaboration days/week, and it is expected that team members are present in the office on those days to foster connection, innovation, and teamwork.
Ready to Join Us?
Apply today and be part of a company that makes a real difference in the future of home and community care.
Senior Product Marketing Manager – US Home Care in Montréal employer: AlayaCare
At AlayaCare, we are dedicated to transforming home healthcare through innovative technology, making us an exceptional employer for those passionate about impactful work. Our Montreal-based team thrives in a high-trust culture that prioritizes employee growth, flexibility, and well-being, offering comprehensive benefits and a strong commitment to diversity and inclusion. Join us to not only advance your career but also contribute to meaningful improvements in patient care and outcomes.
