Adobe Campaign Classic and CRM expertise drive multichannel customer engagement at Air Transat through email and push notification campaigns.
As a CRM and Relationship Marketing Specialist, you will collaborate with the Relationship Program Manager on customer life cycle campaigns. You will help optimize engagement, loyalty, and business performance through segmentation, workflow management, and reporting. The position includes developing expertise in Batch CRM.
Key Responsibilities:
- Plan, configure, test, deploy, and monitor CRM campaigns
- Coordinate consistent communications across the relationship calendar
- Segment audiences according to marketing and business objectives
- Manage Adobe Campaign Classic workflows and campaign compliance
- Analyze results and recommend performance optimizations
Requirements:
- Degree in marketing, e-commerce, communications, or related discipline
- Two to five years of relationship marketing or CRM experience
- Hands-on relationship campaign execution and coordination experience
- Understanding of databases, segmentation, and performance analysis
- French and English mastery with Adobe Campaign knowledge preferred
Apply CRM campaign execution, audience segmentation, and performance analysis skills to Air Transat's relationship marketing programs.
CRM Relationship Marketing Specialist in Québec employer: Air Transat
Join a dynamic team at one of the world's best leisure airlines, where open-mindedness and a commitment to fun create an inspiring work culture. As a CRM, Loyalty and Marketing Automation Specialist, you'll enjoy exclusive travel privileges while contributing to innovative strategies that enhance customer engagement and loyalty. With opportunities for professional growth and collaboration across departments, this role offers a meaningful way to impact the customer experience in a modern and supportive environment.
