At a Glance
- Tasks: Lead media strategy and manage campaigns for major beverage accounts.
- Company: Dynamic omnichannel marketing agency focused on shopper conversion.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Opportunity for travel and networking at industry conferences.
- Why this job: Join a team that drives impactful marketing strategies and leverages AI tools.
- Qualifications: 6+ years in media planning with strong analytical and communication skills.
The predicted salary is between 67500 - 82500 $ per year.
Our client is an independently owned omnichannel marketing agency focused on driving shopper conversion and sales lift through insight-led and data-driven marketing. Our clients are based in Canada and the U.S. Our client is seeking an experienced Media Planner who combines strategic thinking, analytical rigour and confident client communication with hands-on delivery discipline. You will strengthen their planning and media team, support a major beverage account and lead the day-to-day media work for other assigned clients. This is an individual-contributor Manager role with significant client, partner and campaign leadership responsibilities. The role may provide functional direction and coaching to execution specialists.
Responsibilities
- Account Leadership: Drive day-to-day media strategy, brief responses, channel allocation, presentations, partner management, and reporting for assigned clients.
- Major Account Support: Collaborate under team leadership to build media plans, evaluate vendor proposals, coordinate activations, and monitor performance across overlapping quarterly programs.
- Targeted DSP Oversight: Own strategy, planning, and partner management for assigned DSP campaigns. Direct external managed-service partners and eventually guide internal execution specialists.
- Omnichannel Channel Management: Connect paid social, search, programmatic, retail media networks, online video, and other key channels with pre-shop, retail, and food service customer journeys.
- Campaign Delivery: Manage media work backs, asset specs, trafficking handoffs, tracking briefs, launch-readiness checklists, and campaign performance monitoring.
- Commercial and Budget Control: Maintain planned versus actual spend, reconcile partner invoices, flag scope changes early, and assist with accurate project scoping.
- AI Integration: Actively leverage AI tools for data analysis, reporting, and workflow efficiency.
Requirements & Qualifications
- 6+ years of relevant media and shopper-channel planning experience with manager-level ownership.
- Strong agency background with experience in structured environments and agility to thrive in growing teams.
- Deep understanding of Canadian retail media, shopper channels, grocery, convenience, liquor, and food service ecosystems.
- Proven DSP strategy and managed-service oversight experience without requiring daily hands-on trading.
- Strong digital planning capabilities across paid social, search, programmatic, and retail media platforms.
- Analytical mindset with strong budget management, invoice reconciliation, and vendor negotiation skills.
- Practical comfort using AI tools to optimize data workflows and communications.
- Confidence holding team members and external partners accountable to high standards and project deadlines.
- Ability to travel within North America for occasional client meetings or industry conferences.
Posted Salary: Actual compensation within this range will be determined based on job-related skills, relevant experience, education, and training. This range reflects base salary only and does not include eligibility for bonus program or other benefits.
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