At a Glance
- Tasks: Lead paid customer acquisition for youth and adult sports brands across multiple platforms.
- Company: Dynamic sports marketing company focused on growth and innovation.
- Benefits: Competitive salary, performance bonuses, and opportunities for professional development.
- Other info: Join a passionate team and drive growth in a fast-paced environment.
- Why this job: Own a $700K budget and make a real impact in the sports industry.
- Qualifications: 5+ years in paid acquisition with proven CPA management experience.
The predicted salary is between 63000 - 77000 $ per year.
We're looking for an exceptional individual to own paid customer acquisition across our portfolio of youth and adult sports brands, including soccer, basketball, and volleyball, operating throughout the Greater Toronto Area and South Florida. You'll take full ownership of an annual paid media budget of approximately $700,000 CAD, doubling to $1.4 million over the next 2.5 years. You own the CPA. You set the strategy AND run the ad accounts hands-on. We want someone who's still sharp inside platforms, who treats CPA like a personal scoreboard, and who's hungry to win. You'll define the acquisition strategy, own the budget, build the measurement framework, and personally manage campaigns across Google, Meta, and emerging channels.
Responsibilities
- Zero-based rebuild of the paid media program across Google (Search, PMax, YouTube) and Meta (Advantage+, retargeting), plus test channels (TikTok)
- Fix the measurement foundation: server-side tracking, CAPI, offline conversion value upload, new-vs-returning deduplication against a 20-30K family customer database
- Hands-on media buying: build, launch, optimize, and kill campaigns yourself
- Direct the creative engine: manage the on-camera content personality and video editor, run a weekly creative test/kill cadence
- Transition out the incumbent agency within 60 days
- Build monthly budget plans against two seasonality calendars (Canadian outdoor/indoor/camps; Florida back-to-school/New Year/camps)
- Report weekly on a single-page scorecard: new-customer CPA (deduplicated), CPA:contribution ratio, creative velocity, spend pacing
- Design the scaling architecture to $1.4M without CPA degradation
Requirements
- 5+ years hands-on paid acquisition, with at least 2 years personally managing $500K+/year across Google + Meta
- Proof you've owned a CPA/CAC number with accountability (you will show us the numbers)
- Direct platform fluency in 2026: PMax, Advantage+, CAPI, offline conversion imports — you will audit one of our live ad accounts on a screen share during the interview
- Local-services, multi-location, ecommerce-with-LTV, or registration-based business experience strongly preferred
- Comfort managing a small distributed team (LatAm editor/analyst, GTA on-camera talent)
- Spanish fluency a plus (US market is one-third Latino)
Benefits
Compensation: Competitive, based on experience. Performance bonus tied to new-customer CPA and volume targets.
Head of Growth in Toronto employer: AGS Youth Soccer Club
Join a dynamic and innovative team as the Head of Growth, where you'll have the opportunity to lead paid customer acquisition for a diverse portfolio of sports brands in the vibrant Greater Toronto Area and South Florida. Our company fosters a collaborative work culture that values creativity and results, offering competitive compensation, performance bonuses, and ample opportunities for professional growth. With a focus on hands-on media buying and strategic leadership, you'll be empowered to make a significant impact while working in an exciting and fast-paced environment.
