At a Glance
- Tasks: Lead national marketing strategy for a major power sports brand and drive impactful campaigns.
- Company: Agilus by Synergie, a stable organization in the automotive sector.
- Benefits: Competitive salary, direct access to leadership, and full ownership of marketing strategy.
- Other info: Collaborative environment with opportunities for mentorship and career growth.
- Why this job: Make a real impact on brand growth while working with exciting lifestyle-driven products.
- Qualifications: 15+ years in marketing, preferably in power sports, with strong leadership skills.
The predicted salary is between 155000 - 165000 $ per year.
Agilus by Synergie is recruiting for a Marketing Director in the automotive sector in Barrie, Ontario. This role leads national marketing strategy for a major consumer brand in the power sports sector.
Key Responsibilities
- Develop and execute national marketing and advertising strategies
- Lead brand positioning, aligning with global marketing direction
- Manage marketing budgets, forecasts, and ROI performance tracking
- Oversee promotions, sponsorships, events, and campaign execution
- Drive dealer engagement and traffic through targeted marketing programs
- Lead the development of sales and marketing materials across product lines
- Analyze campaign performance and optimize marketing effectiveness
- Mentor and lead a high‑performing marketing team
Qualifications
- 15+ years of progressive marketing leadership experience
- Proven experience within the power sports / recreational vehicle industry (mandatory)
- Strong background in consumer product branding and go‑to‑market strategy
- Experience managing large marketing budgets and campaigns
- Demonstrated success leading and developing high‑performing teams
- Expertise in both traditional and digital marketing channels
- Strong stakeholder management across internal teams and external partners
- Excellent communication, leadership, and strategic thinking skills
Benefits
- Total rewards: $155,000 – $165,000 annually
- Competitive compensation with flexibility
- Direct access to executive leadership and influence on company direction
- Full ownership of national marketing strategy and execution
- Opportunity to lead and mentor an established marketing team
- Work on exciting, lifestyle‑driven products in the power sports industry
- High visibility role with strong impact on revenue and brand growth
- Collaborative environment working closely with dealers and partners
- Stable, well‑established organization with growth potential
Marketing Director in Barrie employer: Agilus Consulting Group
Agilus by Synergie is an exceptional employer that fosters a dynamic work culture in Barrie, Ontario, where innovation and collaboration thrive. As a National Sales Manager, you will enjoy competitive compensation, comprehensive benefits, and a supportive environment that prioritizes employee growth and development. With opportunities to lead a talented team and make a significant impact on the powersport industry, this role offers the perfect blend of autonomy and teamwork in a close-knit organization committed to long-term success.
