At a Glance
- Tasks: Lead growth marketing campaigns and build merchant acquisition programs in a remote-first environment.
- Company: Join Affirm, a forward-thinking company focused on innovative marketing strategies.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic role with the chance to shape marketing strategies and drive success.
- Why this job: Make a real impact by driving platform growth and collaborating with diverse teams.
- Qualifications: 6+ years in marketing with strong analytical and project management skills.
The predicted salary is between 108000 - 132000 $ per year.
Lead platform growth marketing at Affirm through integrated campaigns, partner channels, and performance measurement in a remote-first environment. Build merchant acquisition and activation programs. As Platform Marketing Lead, you will develop programs through platform and ISV channels. Select channel mixes, create campaign assets, and use performance data to improve outcomes. Translate merchant insights and business goals into acquisition, launch, activation, pipeline, GMV, and revenue programs.
Key Responsibilities:
- Own channel strategy and execution for platform marketing programs
- Develop integrated campaigns across relevant marketing channels
- Build briefs, content, toolkits, presentations, and performance recaps
- Define objectives, funnel stages, KPIs, attribution, and reporting
- Turn successful campaigns into reusable playbooks and templates
Requirements:
- 6+ years in integrated, channel, growth, lifecycle, demand generation, or product marketing
- Experience managing multiple channels against business objectives
- Track record measuring acquisition, activation, pipeline, or revenue
- Strong analytical judgment with incomplete attribution or performance data
- Strong project management and cross-functional communication skills
- Bring channel strategy, campaign execution, analytical judgment, and partner collaboration to Affirm’s platform growth marketing programs.
Platform Growth Marketing Lead in Victoria employer: Affirm, Inc.
Affirm is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Staff Backend Engineer role in Canada. With a strong emphasis on employee growth, you will have the opportunity to mentor fellow engineers and lead impactful projects that align with business goals, all while enjoying the flexibility of a remote work environment that promotes work-life balance.
