Drive merchant acquisition and activation for Affirm by connecting platform programs with measurable pipeline, GMV, and revenue outcomes. Work remotely with flexibility built in.
This Platform Marketing Lead role focuses on acquiring merchants through platforms and ISVs. You will build integrated campaigns, collaborate with partners, and connect activity to commercial results. The work spans channel strategy, campaign development, asset creation, execution, measurement, and optimization across a growing partner portfolio.
Key Responsibilities:
- Launch merchant acquisition and activation programs through platforms
- Select channel mixes by audience, objective, funnel stage, and evidence
- Connect campaigns to acquisition, activation, pipeline, GMV, or revenue
- Analyze breakdowns and recommend investment, optimization, testing, or stopping
- Manage multiple programs and make priority and capacity tradeoffs
Requirements:
- 6+ years in growth, demand generation, lifecycle, or product marketing
- Experience selecting channels against defined commercial objectives
- Experience measuring conversion, activation, pipeline, revenue, or comparable outcomes
- Ability to make decisions with incomplete performance data
- Ability to learn products, audiences, and business models quickly
Apply merchant acquisition expertise, performance analysis, and integrated campaign skills to expand Affirm's platform partner programs.
Merchant Acquisition Marketing Lead in Calgary employer: Affirm, Inc.
Affirm is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Staff Backend Engineer role in Canada. With a strong emphasis on employee growth, you will have the opportunity to mentor fellow engineers and lead impactful projects that align with business goals, all while enjoying the flexibility of a remote work environment that promotes work-life balance.
