Lead North America demand generation at Flywheel, using multi-channel campaigns and analytics to drive qualified pipeline across digital commerce markets. As Director of Demand Generation, you will own integrated programs across Flywheel and Perpetua. The work spans account-based marketing, strategic sales enablement, and measurable pipeline development. You will guide campaigns from awareness through revenue while partnering across Sales and Growth Marketing. Key Responsibilities:
Build North America demand generation strategy and measurable pipeline impact Optimize paid search, social, LinkedIn, SEO, email, and webinars Develop account-based strategies, sales plays, and enablement content Establish full-funnel KPIs and identify campaign bottlenecks Lead and coach demand generation team members Requirements:
8+ years of B2B demand generation or revenue marketing experience 3+ years leading teams Proven success driving pipeline and revenue through multi-channel programs Experience with ABM, HubSpot, Salesforce, and analytics platforms Strong analytical and stakeholder management skills Apply strategic demand generation, account-based marketing, and analytics expertise to grow qualified pipeline at Flywheel.
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North America Demand Generation Director in Winnipeg employer: Adelphi Group
Weber Shandwick's Toronto office is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. Employees benefit from comprehensive professional development opportunities, allowing for personal growth while working on impactful campaigns for iconic Canadian brands. With a focus on work-life balance and a commitment to diversity, Weber Shandwick offers a unique environment that empowers its team to drive cultural conversations and make a meaningful difference in the industry.
