Optimize programmatic media campaigns at Omd using DSP setup, campaign analysis, and performance-focused troubleshooting. This office-based role requires at least three days weekly onsite.
As a Senior Analyst, Programmatic, you will manage campaign execution across DoubleClick Bid Manager, TURN, The Trade Desk, Adobe, and other DSPs. The work includes creative trafficking, KPI optimization, brand safety, reporting, tagging, and campaign quality assurance. You will also evaluate platforms and media partners against campaign goals.
Key Responsibilities:
- Set up advertisers and tactics across multiple demand-side platforms
- Upload and assign display, video, mobile, and rich media creative
- Optimize campaigns against CTR, CPM, CPA, CPC, and viewability
- Implement brand safety measures using verification platforms
- Generate performance, delivery, conversion, and remarketing reports
Requirements:
- Entry-level experience in programmatic, digital display, search, or ad operations
- Experience optimizing display campaigns, SEM, trafficking, or related activity
- Basic understanding of analytics tagging and online media metrics
- Proficiency in Microsoft Office, including Excel pivot tables and formulas
- Strong communication, organization, accuracy, and collaborative working skills
Apply programmatic setup, optimization, tagging, and reporting expertise to performance media campaigns managed by Omd.
Senior Programmatic Media Analyst in Toronto employer: Adelphi Group
Weber Shandwick's Toronto office is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. Employees benefit from comprehensive professional development opportunities, allowing for personal growth while working on impactful campaigns for iconic Canadian brands. With a focus on work-life balance and a commitment to diversity, Weber Shandwick offers a unique environment that empowers its team to drive cultural conversations and make a meaningful difference in the industry.
