Lead integrated media buying across TV, Radio, and Connected TV within UM's investment team, working in the office at least three days weekly.
As Senior Buyer, Integrated Investment, you will prepare, negotiate, document, and manage client media buys. The work combines campaign ownership, media scheduling, revisions, reporting, and partner communication. You will also guide Assistant Buyers and support planning teams.
Key Responsibilities:
- Own and manage TV, Radio, and Connected TV campaigns
- Negotiate directly with media sales representatives
- Develop schedules meeting campaign parameters and brand objectives
- Prepare and present pre-buy and post-buy reports
- Resolve billing discrepancies and manage Budget Control reports
Requirements:
- Minimum two years of media investment experience
- Experience with TV, Radio, and Connected TV buying
- Effective negotiation and strong financial acumen
- Proficiency with media research tools and Microsoft Office
- Advertising or marketing degree preferred, or equivalent experience
Apply integrated investment expertise, precise campaign management, negotiation, and reporting skills across UM's media buying operations.
Senior Integrated Media Buyer in Toronto employer: Adelphi Group
Weber Shandwick's Toronto office is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. Employees benefit from comprehensive professional development opportunities, allowing for personal growth while working on impactful campaigns for iconic Canadian brands. With a focus on work-life balance and a commitment to diversity, Weber Shandwick offers a unique environment that empowers its team to drive cultural conversations and make a meaningful difference in the industry.
