At a Glance
- Tasks: Lead search campaigns, mentor junior staff, and drive performance insights.
- Company: Join a dynamic agency focused on media and performance.
- Benefits: Generous paid time off, flexible work model, and personal development opportunities.
- Other info: Collaborative culture with community-based employee groups and career growth.
- Why this job: Be part of a global network and make an impact in digital media.
- Qualifications: Experience in paid search media and a passion for data and technology.
The predicted salary is between 55000 - 65000 $ per year.
The role of the Senior Campaign Manager, Search is responsible for the overall account performance and execution, as well as mentoring and training junior employees. Their goal is to provide best in class expertise and recommendations that drive performance.
Key Responsibilities
- Partner with the Account Managers to provide insights that inform requests for proposals (RFPs), decks, proposals and planning recommendations.
- Develop best in class deliverables/reporting to clients, from available technology platforms and services.
- Be an expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy.
- Manage and oversee campaign set up and execution.
- Monitor creative calendars and campaign budgeting.
- Ensure consistency of ad specs/campaign objectives.
- Ability to direct site tagging strategy, and successfully manage cost per acquisition campaigns.
- Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations.
- Educate agency teams and clients on best practices and campaign objective requirements.
- Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.
- Create strong collaborative relationships with the planning teams and specialty business units (SBUs).
- Mentor and train Campaign Managers and Associates on tools and processes.
- Partner with Account Managers to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required.
- Ensure invoice clearing and budget management.
- Oversee the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post-reports and ensure flawless campaign setup and digital activation.
Desired Skills & Experience
- Professional or educational background in Marketing and/or Advertising would give leverage to this application.
- Mid / Intermediate level of experience in paid search media campaigns.
- Proven in-depth knowledge of the digital media industry.
- Previous experience working within an advertising agency or with a media partner.
- Full understanding of the roles of various digital channels.
- Understanding trafficking and website tagging processes an asset.
- Demonstrated ability to effectively apply knowledge and insights gained from research resources.
- Passion for data, emerging media and technology.
- Professional learning agility, with a passion for continuous development.
- Client service oriented.
- Proactive approach to problem solving, assisting the team, self-development, etc.
- Excellent communication skills (both written and verbal).
- Highly developed organizational skills with professional attention to detail and accuracy.
- Ability to work collaboratively as well as independently.
- Ability to develop and foster relationships with media partners.
- Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
Salary range $55,000 - $65,000.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.
Senior Campaign Manager, Search in Toronto employer: Adelphi Group
Weber Shandwick's Toronto office is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. Employees benefit from comprehensive professional development opportunities, allowing for personal growth while working on impactful campaigns for iconic Canadian brands. With a focus on work-life balance and a commitment to diversity, Weber Shandwick offers a unique environment that empowers its team to drive cultural conversations and make a meaningful difference in the industry.
