Lead paid social activation across Meta, TikTok, Snapchat, LinkedIn, Reddit, and Pinterest at Omd. Shape strategy, innovation, and growth across client portfolios.
As Director, Paid Social Activation, you will lead the paid social discipline across key platforms and teams. You will define frameworks, guide strategic planning, and align activation with business outcomes. The role also includes senior client relationships, business growth, financial oversight, and team development.
Key Responsibilities:
- Define paid social frameworks, best practices, and activation approaches
- Lead planning across client portfolios and business outcomes
- Drive innovation across platforms, tools, and partnerships
- Oversee revenue, profitability, and resourcing performance
- Develop Associate Directors and broader activation teams
Requirements:
- 8–10+ years in paid social or digital media
- Proven leadership across teams and client portfolios
- Strong business and financial acumen
- Deep platform expertise and industry knowledge
- Executive-level communication and leadership skills
Bring paid social expertise, strategic leadership, and business acumen to Omd's growing activation discipline across major platforms.
Director Paid Social Activation in Toronto employer: Adelphi Group
Weber Shandwick's Toronto office is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. Employees benefit from comprehensive professional development opportunities, allowing for personal growth while working on impactful campaigns for iconic Canadian brands. With a focus on work-life balance and a commitment to diversity, Weber Shandwick offers a unique environment that empowers its team to drive cultural conversations and make a meaningful difference in the industry.
