Strategist in Calgary

As a Strategist at Critical Mass, you’ll be a core contributing member to a strategic, high-growth account, partnering with creative, media, and account teams to help drive innovative, high-impact work. With an understanding of marketing strategy, technology trends and the B2B customer, you’ll help the team shape strategic solutions that solve our client’s biggest challenges during a critical period of growth and evolution. Reporting directly to a senior member of the Strategy team, you’ll play a critical role supporting the strategic direction and ongoing delivery of work across multiple business units and product offerings.

You Will

• Support strategic work across multiple workstreams, adding strategic thinking and contributing insights, paired with a bias for action and execution.
• Identify insights based on findings from other disciplines and sources, prioritized for relevance and importance, to help uncover opportunities for the team and client.
• Support and contribute to the development of strategic inputs and assets including messaging direction, audience personas, and ongoing research that helps inform both client strategy and ongoing creative development.
• Dig into category trends, competitor messaging and activities, and evolving market dynamics to inform briefs and keep the broader team engaged and aligned.
• Identify emerging industry trends, particularly in technology and AI, with relevance to the client’s brand positioning and customer engagement strategies.
• Contribute to strategic workshops and working sessions with large, cross-functional client teams and internal agency stakeholders to align on strategy and creative direction.
• Enable the success of the strategy and account teams through continuous contribution to deeper understanding of the category landscape and context.
• Collaborate across disciplines (creative, media, marketing science, research, account and project management) to ensure high-quality strategic deliverables.
• Help the team adapt quickly to shifting priorities and emerging opportunities within a fast-moving, highly competitive industry landscape.

You Have

• A post-secondary degree in Business with a focus on Marketing. Any additional emphasis on social sciences (psychology, sociology or behavioural economics) is considered a strength.
• As an entry-level opportunity, prior agency or strategy work experience, or experience in B2B marketing, is an asset.
• Understanding of, or experience in, one or more marketing disciplines (brand strategy, digital marketing, web/digital experience, performance marketing or marketing analytics).
• Analytical and critical thinking skills with a data-driven approach.
• An inherent interest in consumer trends across culture, technology and media and their impact on brands.
• Curiosity about emerging technology, particularly AI, and how it intersects with marketing and brand strategy.
• A genuine commitment to continuous learning and self-development.
• Strong teamwork and collaboration skills, with the ability to communicate and work effectively across distinct disciplines and personalities.
• Strong written and verbal communication skills, with confidence presenting to groups.
• A proactive, self-starting attitude balanced with a willingness to seek direction when needed.
• Excellent attention to detail and organizational skills, with the ability to prioritize multiple concurrent projects with tight timelines.