Senior Growth Marketing Manager in Toronto

Build the demand engine for Acuity’s next stage of growth. Acuity Insights is entering a new stage of growth. We’ve spent years building products used by higher education programs to make important decisions about who enters their programs and how learners are supported once they get there. Today, established products are evolving, newer products are being commercialized, and we’re exploring how to reach new audiences and markets.

You’ll help turn that opportunity into demand. You’re not walking into a blank slate, and you’re not inheriting a finished playbook. You’ll have enough foundation to move quickly and enough room to bring your own experience, ideas, and point of view to what comes next.

You’ll have working campaigns, a strong webinar program, recurring prospect communications, established cross‑functional partners, and improving data and measurement capabilities to build from. You’ll also have real whitespace. Nurture is a capability we need to build. International demand generation is largely unexplored. And we want you to bring the AI practices you’re already using in Growth Marketing to help accelerate our adoption, from campaign development and content repurposing to research, testing, and analysis.

Across all of it, we want to get much better at understanding what creates qualified pipeline and contributes to revenue. You’ll be our only dedicated Growth Marketer, working hands‑on across strategy and execution while surrounded by partners across Marketing and our broader Growth organization. This opportunity will suit you particularly well if you like getting close to the business, figuring out where marketing can have the greatest commercial impact, and turning that judgment into action.

This is full‑time, 16-month fixed‑term employment covering an upcoming parental leave, open to candidates based anywhere in Canada. The start date is early November 2026. You’ll work remotely within Canada with access to employee benefits including healthcare coverage, paid time off, and a learning and development budget.

Thoughtful use of AI is welcome. If you use it to support your application, please make sure it helps communicate your experience clearly and accurately. Authenticity and originality will help you stand out.

The Work You’ll Do

You’ll start with Acuity’s company‑wide onboarding program, building context on our business, products, customers, and how we work. From there, you’ll go deeper into Marketing and our broader Growth organization, getting close to the campaigns, data, priorities, relationships, and rhythms that shape Growth Marketing today.

As you ramp, you’ll take increasing ownership of demand generation across our product portfolio, with the context and relationships you need to make good decisions and move independently.

• Take ownership of demand generation: You’ll set and run our quarterly demand‑generation plans, deciding how Growth Marketing can best contribute to our commercial priorities and where to focus across competing opportunities.
• Turn product momentum into demand: You’ll work across a portfolio at different stages of maturity. Working with Product Marketing, Sales, Customer Success and Business Development, you’ll translate product positioning, market insight, customer needs, and commercialization priorities into demand‑generation strategies that reach the right audiences and give them a reason to engage.
• Build demand across the funnel: You’ll architect, execute, and optimize integrated campaigns across the channels that make sense for the audience and opportunity, including paid media, email, web, content, prospect communications, and new approaches worth testing.
• Get closer to what actually drives growth: You’ll help us become much more disciplined about asking: What worked? What generated qualified demand? What progressed into pipeline? What contributed to revenue? And what should we do differently next time?
• Put AI to work in Growth Marketing: You’ll bring AI practices that are already part of your toolkit and help us apply them meaningfully at Acuity.
• Test how we generate demand internationally: As Acuity expands its international reach, you’ll help us learn how our demand‑generation approach translates into priority markets including Australia and New Zealand (ANZ), UK and Ireland.

Who You’ll Work With

You’ll report to our Director of Marketing and join a Marketing function that includes Marketing Operations, Digital Marketing, Customer Marketing, Events Marketing, Content and Communications. You’ll be our dedicated Growth Marketing expert. That means bringing your own expertise while knowing how to draw on the expertise around you.

Sales and Business Development will be particularly important partners. They’re close to prospective customers every day and can help you understand the problems buyers are talking about, the language they use, what resonates, where opportunities are stalling, and what they’re hearing in the higher education market.

You’ll collaborate with Customer Success to dig deeper into buyer insights, source speakers for virtual events, understand expansion opportunities, and amplify post‑event follow‑up. Your job is to listen closely, connect those insights with what you know about demand generation, and turn them into a point of view and a plan.

The Impact You’ll Have

Over the course of your time with us, you’ll help build a stronger and more scalable demand‑generation engine. Your impact will show up in:

• Greater commercial accountability.
• A stronger nurture capability.
• Stronger commercialization.
• A more connected event‑to‑demand engine.
• AI practices that create real leverage.
• Evidence to inform international growth.

Across all of it, you’ll help us make growth decisions with more evidence and confidence, while leaving the demand engine stronger than you found it.

How You’ll Succeed Here

There’s no single profile for success in this role. But the person who thrives here will probably recognize themselves in a few things:

• You think commercially.
• You bring a point of view.
• You know how to create momentum with what you have.
• You’re genuinely hands‑on.
• You experiment with purpose.
• You use AI as part of your craft.
• You’re comfortable making choices.

Experience That Will Help You Hit the Ground Running

We care more about what you’ve actually owned, built, learned, and improved. You’ll likely bring experience:

• Owning B2B demand generation with accountability for qualified leads, pipeline, and commercial outcomes, ideally in SaaS or another complex B2B environment.
• Personally designing, launching, measuring, and optimizing integrated campaigns across channels such as paid media, email, web, content, nurture, and virtual events.
• Bringing a new product or meaningful product development to market and building demand around it.
• Independently planning and executing webinars or other virtual events end to end.
• Using marketing and funnel data to evaluate performance, identify patterns, make investment decisions, and understand how marketing activity contributes to pipeline and revenue.
• Building or significantly improving nurture programs, segmentation, automation flows, and recurring prospect communications using HubSpot or similar platforms.
• Partnering closely with Sales and Product Marketing to turn customer, market, and product insight into effective demand‑generation strategies.
• Using AI meaningfully in your day‑day marketing work to improve the quality, speed, analysis, or scale of what you produce.

How We Support You

Transparent compensation. A salary between $110,000–$135,000 CAD, aligned to role scope, experience, and internal equity. Learning that grows with you. A $3,000 annual learning budget to invest in your development, to deepen your expertise, build new skills, or explore new areas of interest. Remote‑first work. Fully remote within Canada, with up to six weeks per year to work internationally. Time to rest and reset. Self‑directed vacation (most teammates take 4–6 weeks annually), monthly Acuity Days (a collective Friday off), plus a two‑week company‑wide closure each December. Comprehensive care. Health benefits from day one for you and your dependents.

Life at Acuity Insights

We’re a remote‑first team of 135+ people, built around trust, flexibility, and giving people meaningful ownership of their work. Remote‑first doesn’t mean working in isolation. We collaborate closely across teams, communicate thoughtfully across time zones, and create intentional opportunities to connect, while protecting the flexibility and focus that make remote work valuable.

Day to day, you can expect:

• High trust and autonomy in how you get your work done.
• Thoughtful, async‑friendly communication across a distributed team.
• Space for focused work alongside intentional collaboration and connection.
• Colleagues who are generous with their expertise and expect you to bring yours.
• A sustainable approach to work that values impact over performative busyness.

About Acuity Insights

Acuity Insights builds products that help higher education institutions make better decisions about people, from admissions through to development. Our work is grounded in a simple idea: that people are more than their grades, and that potential can be understood and developed, not just measured.

Our Casper situational judgment test (SJT), created by researchers at McMaster University, has been completed by over 1 million applicants and is one of the most widely used open‑response SJTs in higher education, backed by nearly 20 years of research. Today, we are evolving our products to better connect assessment, insight, and development, helping institutions not just identify potential, but actively support its growth over time.