Financial Consultant in Winnipeg

Reporting to the Branch Manager, the Financial Consultant plays a key role in deepening member relationships by delivering proactive, personalized advice and supporting a broad range of financial needs. This position blends everyday banking support with more advanced advice conversations, including mortgage solutions, credit applications, and investment guidance to help members achieve both immediate and long-term goals.

As part of a collaborative team of consultants within the credit union, the Financial Consultant applies a solid understanding of financial products and strategies to offer clear, customized guidance. The role emphasizes developing member trust through deeper needs discovery while identifying opportunities for comprehensive multiproduct solutions and seamless referrals to internal experts for specialized support—always prioritizing the member’s best interest.

This role supports Assiniboine Credit Union/ Caisse Assiniboine (ACU)’s commitment to rural and agricultural communities, francophone services, values-based banking, and ACU’s triple bottom line accountability to people, planet, and prosperity.

KEY ACCOUNTABILITIES

• Deliver insightful financial advice by anticipating member needs, leveraging financial tools, life-stage cues, and gathering information to assist with forward-looking conversations that support long-term financial goals.
• Advise on a wide range of credit solutions, including personal loans, lines of credit, and mortgages, by assessing member goals and financial capacity, structuring applications, and ensuring alignment with credit policies and risk guidelines.
• Holistically onboard new and existing members by conducting in-depth financial conversations to uncover current and future needs, recommending appropriate banking, lending, and investment solutions, and promoting the use of digital tools to enhance the overall member experience.
• Provide advice and support for everyday and intermediate-level investment needs, including term deposits and registered products (e.g., RRSPs, TFSAs, FHSAs), while identifying opportunities to introduce more complex wealth strategies in partnership with licensed specialists.
• Engage in proactive outbound contacts and scheduled check-ins, initiating meaningful financial conversations based on milestones or product opportunities, and deliver timely, relevant advice that supports members' evolving financial needs.
• Support estate account administration for straightforward and moderately complex cases, ensuring accurate documentation, timely processing, and a respectful, empathetic experience; elevate complex situations to specialized estate teams.
• Open and maintain business memberships, including updates to signing authorities and support for term investments and credit lines, while identifying opportunities for referrals to Business Advisors for more complex needs.
• Provide timely, accurate responses to member inquiries and requests, maintaining a high standard of service and operational excellence.
• Achieve personal and referral targets, as well as work in collaboration to successfully achieve overall branch targets.
• Work with the Branch Manager to develop relationships with centers of influence in the community.
• Act as an ambassador of ACU by being visible in the community in support of corporate and community initiatives.
• Stay informed on financial industry trends, competitor offerings, regulatory changes, and internal processes to ensure the delivery of relevant, high-quality advice and service.
• Maintain professional confidentiality and privacy at all times.
• Responsible for compliance and risk management, through the execution of internal policies and procedures, maintain ongoing compliance with regulatory and legislative requirements at all times.
• Ensure that all programs, policies, and processes are implemented in a manner that supports ACU’s commitment to rural and agricultural communities, francophone services, values-based banking, respectful workplace, and diversity, equity, and inclusion.

QUALIFICATIONS

• The competencies for this position would require a minimum grade twelve diploma, plus three to four years job-related experience in the financial industry or an equivalent combination of education and experience.
• Proficiency in French is required, both written and verbal (intermediary is fine).
• Minimum 2-3 years of experience providing financial advice on investment, mortgage, and lending products to customers/members in a financial institution.
• Demonstrated experience working with mortgage applications. Previous credit adjudication experience is an asset.
• Strong interpersonal, verbal, and presentation skills with the ability and passion to engage with others authentically, establish trust, and build long-lasting relationships.
• Strategic thinker with the demonstrated ability to understand and analyze member needs, develop and recommend appropriate products and services to support members’ financial success.
• Experience and comfort with a fast-paced, complex work environment, and the ability to manage multiple and shifting priorities simultaneously, with an orientation toward delivering results.
• Self-starter with the ability to work independently & in a team environment.
• Previous work experience in a financial institution is required.
• Knowledge of Credit Union products and services is an asset.
• Knowledge of Credit Union policies, procedures, and operations is an asset.

This will be an in-person position at both Lakewood and Ile des Chenes Branches. Working Hours are from Monday to Friday 37.5 hours per week.

Applicants may request reasonable accommodation related to the materials and activities used throughout the selection process.