At a Glance
- Tasks: Lead product marketing initiatives and drive customer engagement at ActiveProspect.
- Company: Join ActiveProspect, a leader in consent-based marketing solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and growth.
- Why this job: Shape marketing strategies and make a real impact in the martech industry.
- Qualifications: 7+ years in product marketing with strong analytical skills required.
The predicted salary is between 108000 - 132000 $ per year.
Lead product marketing initiatives at Active Prospect as a Senior Product Marketing Manager.
Focus on consent-based marketing, crafting go-to-market strategies, and driving customer engagement.
This senior role involves shaping marketing strategy for Active Prospect’s Infutor Data division.
You will collect market intelligence, develop product positioning, and create compelling messaging to support sales enablement.
Reporting to the Enterprise Marketing Lead, you will collaborate closely with product and sales teams while driving growth.
Key
Responsibilities
- Own market intelligence through data collection and analysis
- Lead pricing strategy and competitive differentiation initiatives
- Develop effective messaging and value propositions
- Create sales enablement tools and resources for the sales team
- Drive thought leadership content for industry events
Requirements
- 7+ years in product marketing, preferably in martech or adtech
- Bachelor’s degree in relevant field; MBA a plus
- Strong analytical skills with data-driven decision-making
- Proven experience with successful product launches
- Familiarity with consent-based marketing frameworks
Elevate marketing strategies, enhance product positioning, and streamline customer engagement as a Senior Product Marketing Manager at Active Prospect. #J-18808-Ljbffr
Senior Product Marketing Manager in Winnipeg employer: ActiveProspect, Inc.
ActiveProspect is an exceptional employer that fosters a collaborative and innovative work culture, making it an ideal place for a Senior Product Marketing Manager to thrive. With a strong focus on employee growth and development, the company offers numerous opportunities for professional advancement while championing consent-based marketing practices. Located in a vibrant tech hub, employees benefit from a dynamic environment that encourages creativity and strategic thinking, ensuring meaningful contributions to the industry.
