Lead product marketing initiatives at ActiveProspect as a Senior Product Marketing Manager. Focus on consent-based marketing, crafting go-to-market strategies, and driving customer engagement.
This senior role involves shaping marketing strategy for ActiveProspect's InfutorData division. You will collect market intelligence, develop product positioning, and create compelling messaging to support sales enablement. Reporting to the Enterprise Marketing Lead, you will collaborate closely with product and sales teams while driving growth.
Key Responsibilities:
- Own market intelligence through data collection and analysis
- Lead pricing strategy and competitive differentiation initiatives
- Develop effective messaging and value propositions
- Create sales enablement tools and resources for the sales team
- Drive thought leadership content for industry events
Requirements:
- 7+ years in product marketing, preferably in martech or adtech
- Bachelor's degree in relevant field; MBA a plus
- Strong analytical skills with data-driven decision-making
- Proven experience with successful product launches
- Familiarity with consent-based marketing frameworks
Elevate marketing strategies, enhance product positioning, and streamline customer engagement as a Senior Product Marketing Manager at ActiveProspect.
Senior Product Marketing Manager at ActiveProspect in Ottawa employer: ActiveProspect, Inc.
ActiveProspect is an exceptional employer that fosters a collaborative and innovative work culture, perfect for those looking to make a significant impact in the martech industry. With a remote-first approach, flexible vacation policies, and a commitment to employee growth through training and development, team members enjoy a healthy work-life balance while contributing to meaningful projects. The company's dedication to diversity and inclusion further enhances its appeal, making it a great place for professionals seeking rewarding careers in product marketing.
