At a Glance
- Tasks: Lead eCommerce campaigns for luxury hotels and optimize digital marketing strategies.
- Company: Join Raffles & Fairmont, iconic brands in luxury hospitality.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Temporary contract with potential for career advancement in a dynamic environment.
- Why this job: Make an impact in the luxury sector while enhancing your digital marketing skills.
- Qualifications: 6-8 years in digital marketing with agency experience; degree in Marketing or related field.
The predicted salary is between 75000 - 88000 $ per year.
Luxury & Lifestyle Division - Raffles & Fairmont Hotels and Resorts is seeking a Digital Media Marketing Manager to own campaign delivery for ALL Accor in North America, with support to Raffles and Fairmont hotels. This role manages the media and social relationships and deliveries end-to-end, connects paid campaigns with owned channels, and turns performance data into clear insights and recommendations.
- Campaign Orchestration & Delivery: Own relationship with the media agency and support operational planning and execution of all campaigns for ALL NCA and support of Raffles & Fairmont hotels. Manage campaign communication calendars in collaboration with the Loyalty team along with timelines and go-live readiness. Monitor live delivery and optimization opportunities for review.
- Paid and Owned relationship: Act as the coordination point between paid campaigns and owned channels (SEO/organic and CRM) to keep messaging and sequencing aligned and avoid channels working against each other. Partner with the SEO/organic team and the regional CRM Manager to align paid and owned content calendars. Own relationship with the social media agency to manage organic content strategy and paid social for ALL NCA end-to-end, from content planning through paid amplification. Flag opportunities to amplify high-performing owned content with paid, and vice versa. Ensure audiences are consistent, correctly segmented and activated across both teams' campaigns.
- Organization, Process & Financial Tracking: Build and maintain trackers, campaign status logs, asset libraries and reporting calendars. Enforce internal martech usage, documentation and process consistency across campaigns.
- Measurement & Reporting: Define KPI frameworks in partnership with the measurement team. Contribute inputs to attribution and MMM work; validate tracking implementation. Deliver post-campaign analysis and business recommendations.
A minimum of 6 to 8 years of experience in Digital Marketing or E-Commerce, including direct ownership of an agency relationship (media or social). Experience running or coordinating multi-market campaigns, ideally spanning North America. Bachelor's degree in Marketing, Business Administration, or a related field. Strong understanding of current digital marketing concepts, performance strategy and best practices. Structured and process-driven, comfortable owning trackers, calendars and reporting cadence across markets. Excellent English, both verbal and written. French is a plus.
This is a temporary fixed-term contract opportunity created to cover a maternity leave absence. We are seeking a qualified candidate to assume the responsibilities of the role for the duration of the leave period.
Our commitment to Diversity & Inclusion: We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Manager, eCommerce Campaigns in Toronto employer: AccorCorpo
Raffles Hotels & Resorts is an exceptional employer that values its employees by fostering a collaborative and supportive work culture. With a focus on professional growth, team members are encouraged to develop their skills through coaching and mentorship, ensuring they thrive in their roles. Located in a prestigious environment, the Dayforce Support Team Lead will enjoy unique advantages such as working alongside industry leaders and contributing to the success of a renowned hospitality brand.
