Sales Marketing Manager

AccessE11 is a citizen request management platform for small and mid-sized municipalities. When a resident reports a pothole, a bylaw issue or a broken streetlight, AccessE11 is how the town captures it, routes it to the right crew, keeps the resident updated and reports the results to Council. It brings together a public portal, an internal CRM, GIS mapping, a mobile app for field staff and two-way email and SMS. We're an Ottawa company, operating since 2014, with more than 100 customers across Canada and the United States.

Our buyers are CAOs, clerks, town managers and department heads: practical people who are short on staff and time, and who want software that just works. We're a small team that punches above its weight because we run sales and marketing AI-first. You'll talk to customers and prospects every week, and the campaigns you run will show up directly in our pipeline.

How we work:

• AI-first, with Claude Code
• Specialist agents for campaigns, CRM and revenue operations, LinkedIn, webinars, events, the website and RFP responses
• Direct connections to Zoho CRM, Zoho Campaigns, Microsoft 365, WordPress and LinkedIn
• Scheduled tasks that build our recurring reports and scans before anyone asks for them
• Written rules that capture what we've learned (our voice, our sending rules, our CRM conventions)

You’ll inherit this setup on day one, and you’ll be expected to make it better: sharpen the skills, build new ones, and retire what no longer earns its place. We change how we work every week, and we want someone who loves that.

The role

This is one job that covers both sides of how we grow: finding and nurturing the municipalities that should be using AccessE11, and helping turn that interest into booked demos and signed contracts. Claude Code runs through all of it. Expect the time to split roughly half marketing and half sales, shifting with the calendar. Webinar weeks and newsletter weeks lean marketing; quarter-end and budget season lean sales.

What you’ll do:

• Follow up with municipalities that have registered for a webinar, downloaded content or asked for information, by phone and email
• Run outbound call and email blocks into target regions and keep the conversation going until there's a demo booked or a clear "not now"
• Book demos, send the briefing and follow-up material, and keep each deal moving with clear next steps
• Keep Zoho CRM accurate: contacts, accounts, deals, tasks and notes
• Help prepare quotes, proposals and RFP responses alongside Ken and Rene
• Support trade shows and association events, before, during and after

Marketing

• Plan and send email campaigns in Zoho Campaigns, including The Front Counter, our monthly newsletter
• Run our webinar program: topics, invitations, registration, reminders, the day itself, recordings and follow-up
• LinkedIn Content: plan and publish our own posts on the AccessE11 company page
• LinkedIn Engagement: follow what our customers, municipal associations and active prospects are posting
• Keep the website Events pages current: upcoming webinars and events with registration links
• Write and publish blog posts on our WordPress site
• Edit webinar recordings and short video clips, and create simple graphics for posts and emails
• Report each month on what's working: opens, registrations, demos booked and pipeline created

AI and automation

• Do your daily sales and marketing work through Claude Code
• Build and improve Claude Code skills, agents and scheduled tasks
• Review everything AI produces with a sharp eye before it reaches a customer
• Keep our written rules current
• Try new models, features and tools as they arrive

How we’ll measure success

• Demos booked and qualified opportunities created
• Webinar registrations and attendance
• Email engagement, and the health of our sending reputation
• A CRM that's clean enough to trust
• A steady, reliable publishing rhythm across email, LinkedIn, the blog and the Events pages
• Hours given back to the team through the skills and automations you build or improve

What you bring

• A good working understanding of Claude Code
• An AI-first instinct
• A drive to learn and iterate
• 3 to 5 years of experience in B2B sales, marketing, business development or a mix
• Clear, warm writing
• Confidence on the phone
• CRM discipline
• Comfort with marketing tools
• Organization
• Curiosity about local government

Nice to have

• Experience selling to, or working in, municipalities or other public-sector organizations
• French
• Webinar platforms and basic video editing
• B2B SaaS experience

Early in your career?

If you don't yet have the sales and marketing experience above but you're already building real things with Claude Code, you write well, learn fast and you're not afraid to pick up the phone, apply anyway and show us what you've built.

What we offer

• $90,000 CAD base salary plus $30,000 to $40,000 in commission
• Robust health and dental benefits
• Three weeks of vacation
• Remote work, based in Ottawa
• A mature Claude Code setup to start from
• A small team where your work is visible

Our hiring process

• Resume review
• A short web meeting
• Interviews
• Offer

We can't reply to every applicant individually. If you reach the web meeting, though, we'll always follow up and let you know the outcome.