At a Glance
- Tasks: Create and optimize digital marketing strategies to boost online lead generation.
- Company: ABM College, a top career training institution in Canada.
- Benefits: Full-time position with opportunities for growth and creativity.
- Other info: Collaborative environment with a focus on innovation and professional development.
- Why this job: Join a dynamic team and make a real impact on student success.
- Qualifications: Degree in Digital Media or related field; 2 years of online lead generation experience.
The predicted salary is between 47250 - 57750 $ per year.
Job description
ABM College is one of the leading career training institutions in Alberta, Ontario and Manitoba.
Throughout its history, ABM College has provided students with professional training, academic knowledge, and the right skill-set to meet employment market demands.
ABM College is currently looking for a highly competent, exceedingly creative, and exceptionally motivated Online Lead Generation Specialist to develop, support, and optimize the college’s online lead generation and conversion to foster business growth.
- Develop unique strategies based on new and emerging industry trends to increase the number of targeted and qualified leads and to increase conversion.
- Develop and manage strategies for online lead generation.
- Track, monitor, and evaluate the success of online lead generation campaigns.
- Develop and manage different highly effective digital campaign strategies and various digital marketing materials to enhance the user experience of target customers and to drive online traffic to the ABM College website.
- Continually provide recommendations and develop new and distinct prospecting strategies that effectively generate qualified leads.
- Implement sales-funnel strategies to maximize the conversion rate.
- Ensure Search Engine Optimization, SEO.
- Coordinate and collaborate with the other member of the marketing team.
- Regular reporting to the Marketing Team Leader and to the President.
Requirements
- Degree or Diploma in Digital Media, Marketing, Communications, Journalism, and other related fields.
- At least 2 years of experience with online lead generation.
- Extensive experience in SEO, SEM & PPC.
- Highly proficient in Word Press.
- Extensive experience in online marketing, social networking, and web multimedia.
- Extensive experience using Google Analytics and Ad Words.
- Experience working with digital marketing analytics to adapt and refine online lead generation strategies.
- Must be creative and innovative, multimedia savvy, well-organized, and must be excellent writers and communicators.
- Expertise with online marketing strategies and marketing channels.
- Ability to grasp future trends in digital technologies and act proactively.
- Expertise in different strategies to increase lead generation.
- Strong computer literacy.
Job Types
Full-time, Permanent
Experience
Digital marketing: 2 years (preferred)
Work Location
- In person
- #J-18808-Ljbffr
Digital Marketing Specialist in Calgary employer: ABM College
ABM College is an excellent employer that prioritizes the growth and success of its employees, offering a supportive work culture that fosters collaboration and innovation. Located in a vibrant community, the college provides ample opportunities for professional development, allowing staff to engage with industry partners and enhance their skills while making a meaningful impact on students' career journeys. With a focus on work-life balance and a commitment to employee well-being, ABM College stands out as a rewarding place to build a fulfilling career.
