Business Development Representative – Sales and Digital Marketing in Toronto

About A. U. G. Signals Ltd.

Signals Ltd. (AUG) was established in 1986 and is a research-oriented company focused on the development of advanced Signal Image and Data Processing (SIDP) algorithms and products.

The company is at the forefront of research and development in several areas including image registration, data mining, detection and recognition, multi-sensor fusion and intelligent situation assessment.

The company provides services in data collection, processing, analysis, and delivery, working with data from satellites, airborne, and ground sensors.

These technologies are applied to a variety of fields, including security and surveillance, earth observation/remote sensing, environmental monitoring, and intelligent transportation systems.

About the Position

We are seeking a Business Development Representative – Sales & Digital Marketing to support our business growth through outbound sales, lead generation, and digital marketing initiatives.

In this role, you will identify and engage potential customers, build targeted prospect lists, execute email and Linked In outreach campaigns, qualify sales opportunities, and generate qualified meetings for the business development and sales team.

The selected candidate will also do digital marketing campaigns, monitor campaign performance, and maintain accurate prospect and customer information in our CRM.

We are looking for someone who is

• Proactive – you actively look for new opportunities rather than waiting for them.
• Results-oriented – you are motivated by measurable sales and marketing outcomes.
• Curious – you enjoy researching companies, markets, and potential customers.
• Persistent and professional – you are comfortable with outbound prospecting and following up consistently.
• Analytical – you use campaign and prospecting data to improve your approach.
• Organized – you keep prospect information, activities, and follow-ups accurately documented.
• Adaptable – you are comfortable learning new products, markets, tools, and processes.

Key Responsibilities

• Business Development & Sales
• Identify new sales opportunities across different customer segments through various prospecting activities, including networking, prospecting and cold calling
• Linked In outreach and campaigns, email marketing and outbound sequences, lead generation, CRM campaigns, content promotion.
• Successfully launch, manage, and track marketing campaign performance.
• Effectively understand and communicate the value proposition of AUG’s products to prospects. Continuously enhance product knowledge and become a domain expert
• Work closely with each prospect from initial contact to qualification. Nurture relationships with potential customers and distributors across different markets
• Analyze opportunity requirements, prepare responses for proposals, and create customer-specific presentations and other sales collateral
• Follow up consistently with prospects throughout the qualification process.
• Maintain accurate and up-to-date prospect, lead, and account information in the CRM.
• Digital Marketing
• Plan and execute Linked In outreach and marketing campaigns.
• Support the development and distribution of marketing content for digital channels.
• Develop CRM-based marketing campaigns and prospect nurturing activities.
• Promote company content, products, services, and industry information to targeted audiences.
• Develop and maintain marketing content for digital channels.
• Track campaign performance and analyze results, including response rates, engagement, conversion rates, and lead generation.
• Test different messaging, audiences, and campaign approaches and make recommendations based on performance.

Required Experience and Skills (Must have)

• 3+ years of successful sales experience
• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• Previous experience in B2B sales, business development, lead generation, prospecting, digital marketing, or a related role.
• Demonstrated success in lead generation, outbound prospecting, pipeline development, meeting generation, or sales activity performance.
• Demonstrable and proven track record of success in achieving sales quota`s.
• Highly motivated, goal-oriented, and high-achieving with excellent communication, problem-solving, presentation and consultative selling skills
• Experience working with cross-functional team members, including Hardware Engineers, Software Developers, Research Scientists and C-level Executives
• Excellent written and verbal communication skills, with a focus on writing email scripts and outreach sequences
• Strong organizational, planning, prioritization, and time management skills; proactive in seeking clarification
• Research target markets, companies, and decision-makers, and build targeted prospect lists based on defined customer profiles.
• Ability to keep up to date on industry news, trends, competitors, and target markets
• Comfortable operating in a KPI-driven environment and working both independently and as part of a fast-paced team
• Preferred / Assets
• MBA or other relevant advanced degree.
• Experience with Hub Spot, Apollo, Linked In Sales Navigator, Salesforce, Zoho, or similar platforms are an asset
• B2B or B2G sales experience in a technical, industrial, engineering, environmental, or related industry.
• Experience working with international customers or markets.
• Performance Measures / KPIs

Success in this role will be measured through a combination of activity, lead-generation, and pipeline-development metrics, including:

• Number of qualified meetings generated.
• Number and quality of new leads added to the sales pipeline.
• Outbound calls, emails, Linked In activities, and other prospecting activity.
• Prospect response and engagement rates.
• Lead-to-meeting and meeting-to-opportunity conversion rates.
• Pipeline generated through outbound and digital marketing activities.
• Digital campaign performance and lead-generation results.
• CRM accuracy, completeness, and activity tracking.
• Ability to continuously test, learn, and improve outreach and campaign performance.
• Either the above or the one in red
• Qualified meetings generated
• Qualified opportunities created
• Pipeline generated
• Lead-to-meeting conversion Meeting-to-opportunity conversion
• Secondary KPIs
• Outreach activity
• Response rates
• Engagement rates
• Campaign performance
• CRM accuracy
• #J-18808-Ljbffr