At a Glance
- Tasks: Drive sales and build relationships in the construction equipment industry.
- Company: Join a trusted, family-owned Canadian dealer with 50 years of experience.
- Benefits: Competitive salary, health coverage, pension plan, and support for your growth.
- Other info: 75% travel required; bilingualism in English/French is a must.
- Why this job: Take ownership of your territory and represent leading brands in a dynamic environment.
- Qualifications: High school diploma, customer relations skills, and a driven personality.
The predicted salary is between 63000 - 77000 $ per year.
About Us
In 2026, as ALPA Equipment Ltd. marks its 50th anniversary, we proudly continue to build on our reputation as a trusted, family-owned Canadian dealer specializing in forestry, construction, and agricultural equipment. Forestry remains at the heart of our history, and we have established a strong presence across Atlantic Canada and the Eastern Region of Quebec. As we look ahead, we are seeking the right person to help drive our continued growth in the Northern New Brunswick and Eastern Quebec regions.
The Opportunity
Due to continued growth, ALPA Equipment Ltd. is seeking a dynamic, motivated, and results-driven individual to join our sales team. This is more than just a sales role — it’s an opportunity to take ownership of a well-established territory, build long-term customer relationships, and represent leading equipment brands with the support of a respected, family-owned Canadian company. Reporting to the Branch Manager, the Sales Representative will be responsible for promoting and selling our equipment brands, including JCB and Hyundai within an assigned territory in New Brunswick and the eastern region of Quebec.
Specific Responsibilities:
- Maintain relationships with existing customers while prospecting and developing your assigned territory.
- Contact & arrange meetings with potential customers via telephone, e-mail, or face-to-face.
- Generate leads & identify opportunities for new business within the market.
- Negotiate pricing with potential customers and close sales.
- Build long-term relationships with new and existing customers.
- Continuous improvement of product knowledge.
- Invite customers to company-sponsored events.
- Attend all industry trade shows and events.
- Work closely with the accounts receivable department.
REQUIREMENTS
Education, experience, and skills required:
- High School Diploma with relevant experience.
- Excellent customer relations skills.
- Ambitious and driven personality.
- Confident and experienced negotiator.
- Relevant industry experience.
- Well organized and self-motivated.
- Valid driver’s License: clean abstract.
- 75% travel is required.
- Ability to work in an environment of changing priorities.
- Ability to work 40 + hours per week.
- Bilingualism (English/French) is required.
BENEFITS
We offer a competitive base salary, extended health and dental coverage, doctors online, life insurance, long-term disability insurance, employee and family assistance program and a company pension plan. We appreciate all applications received; however, only candidates selected for further consideration will be contacted.
Sales Representative Construction – Balmoral, NB employer: A.L.P.A. Equipment Ltd.
ALPA Equipment Ltd. is an exceptional employer that values its employees and fosters a supportive work culture, especially in the vibrant community of Balmoral, NB. As a family-owned business celebrating 50 years of service, we offer competitive salaries, comprehensive health benefits, and opportunities for professional growth within a dynamic sales environment. Join us to build lasting customer relationships while representing top-tier equipment brands in a role that promises both challenge and reward.
