At a Glance
- Tasks: Lead brand building and execute creative marketing campaigns for Burnside Brewing.
- Company: Join a dynamic brewery known for its innovative beer portfolio.
- Benefits: Competitive salary, creative support, and hands-on leadership opportunities.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Make a real impact in the craft beer industry while showcasing your marketing skills.
- Qualifications: Experience in marketing with strong creative and project management skills.
The predicted salary is between 62100 - 75900 $ per year.
Burnside Brewing Company is seeking a creative, commercially minded, hands‑on marketer to lead brand building and campaign execution across our beer portfolio, including Toller Quality Crafted Lager.
This role combines strategic ownership with day‑to‑day delivery, supported by one marketing coordinator and a dedicated budget for external creative and tactical resources.
What You’ll Do
Own brand positioning, annual marketing plans and campaign calendars across Burnside Brewing’s portfolio.
Plan and execute product launches, consumer promotions, contests, events, sponsorships and retail activations.
Lead digital marketing, social media, content planning, paid advertising and campaign measurement.
Develop NSLC-focused marketing plans and promotional calendars aligned with sales and distribution priorities.
Coordinate NSLC promotional submissions, creative assets, in-store programs and execution with the sales team.
Track NSLC sales, SKU trends, promotional results and campaign return on investment; recommend improvements.
Manage and coach one marketing coordinator and brief external designers, agencies, photographers and suppliers.
Manage budgets, timelines, brand standards and applicable alcohol-marketing compliance requirements.
What You Bring
Multiple years of relevant marketing experience, with a record of personally delivering campaigns.
Consumer brand, retail, hospitality, tourism, CPG or agency experience; beer/beverage experience is an asset, not required.
Strong creative judgment, digital fluency, project management and communication skills.
Comfort using sales data and marketing metrics to make practical, commercially sound decisions.
A collaborative, resourceful style: equally willing to set direction and roll up your sleeves.
The Opportunity Lead recognizable Nova Scotia brands with meaningful ownership, a direct report and access to professional creative support.
This is a working-manager role—not a purely supervisory or social-media-only position.
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Brand & Marketing Manager employer: A Bell Group of Companies
Burnside Brewing Company offers an exciting opportunity for a Brand & Marketing Manager to thrive in a dynamic and creative environment. With a focus on collaboration and professional growth, employees benefit from hands-on experience in leading marketing initiatives for well-known Nova Scotia brands, supported by a dedicated team and resources. The company fosters a culture of innovation and creativity, making it an ideal workplace for those looking to make a meaningful impact in the beverage industry.
