Product Marketing Manager – Markham, Ontario, Canada

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

About Vision: Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime. Your unique talents will help patients on their journey to wellness.

Purpose: The Product Marketing Manager is responsible for developing and executing Canadian marketing strategies aligned with global brand and portfolio direction to deliver customer and business outcomes. Working in partnership with Sales, Global Marketing, Medical Affairs, Commercial Excellence, Supply Chain, Finance, and Regulatory, this role requires the ability to translate complex market and customer insights into clear strategies, communicate recommendations with confidence, and influence cross-functional teams without direct authority.

You will be responsible for:

• Developing and clearly articulating portfolio and brand strategies, translating market, customer, patient, and competitive insights into focused priorities, actionable plans, and measurable business outcomes.
• Leading the development and execution of strategic marketing plans, establishing clear priorities, milestones, performance measures, and deliverables.
• Leveraging knowledge of the healthcare environment, patient pathways, customers, and competitive landscape to anticipate market dynamics and identify growth opportunities.
• Integrating financial acumen, data, analytics, and customer insights to build compelling business recommendations and demonstrate the impact of marketing investments.
• Leading and influencing cross-functional teams across Sales, Medical Affairs, Commercial Excellence, Finance, Supply Chain, and Global Marketing, driving alignment from strategy through execution.
• Building strong relationships with global partners, the field sales organization, customers, and Key Opinion Leaders (KOLs), including supporting Voice of Customer engagements and major ophthalmology conferences.
• Leading key portfolio management activities, including forecasting, S&OP, pricing and scenario planning, business reviews, and marketing budget management.
• Developing and executing integrated omnichannel strategies across field, digital, events, content, DTC, and patient engagement opportunities to support awareness, engagement, and demand generation.
• Driving marketing and launch excellence, working with agency and external partners as required to deliver high-quality, compliant execution.

Qualifications: Minimum of a bachelor’s/university degree is required; an MBA is considered an asset. Minimum of six (6) years progressive product management, marketing, sales and/or related commercial experience is required. Experience in ophthalmology, surgical vision, medical devices, or the broader MedTech sector is preferred but not required. Candidates from other industries who bring strong strategic marketing capabilities and a demonstrated ability to quickly understand complex markets are encouraged to apply. Demonstrated strategic marketing capability, including the ability to translate customer, market, competitive, and business insights into clear strategies and actionable plans. Exceptional communication and executive presence, with the ability to distill complex information into clear, compelling strategies; articulate recommendations with confidence and conviction; and communicate the business impact and results of marketing initiatives. Demonstrated ability to influence and align cross-functional stakeholders in a complex, matrixed organization. Experience working with or supporting private healthcare clinics, surgical centres, or physician-led practices is considered an asset. Bilingualism (English/French) is an asset. Ability to travel approximately 20% of the time within Canada and, as required, internationally.