Job role:
6IXSENSES + Unify Digital manages and develops Paid Search Campaigns for some of the best companies in the world. We take a holistic, integrated approach to our work, and our Search Marketing Specialists are a crucial component of our Paid Search teams.
You will:
- Serve as part of a team of experts for Search Engine Marketing (SEM).
- Help manage a book of business consisting of assigned clients' online search marketing campaigns.
- Be responsible for maintaining work integrity and accuracy
- Analyze, recommend, and implement improvements to meet client online search marketing ROI/CPA objectives
- Understand and manage client media-buying cycles, product/service update schedules, online marketing philosophy and goals, and target demographics
- Produce detailed campaign performance analysis and Excel and PowerPoint presentations
- Create, test, and optimize keywords and messaging to maximize reach, awareness, and new customer acquisition
- Build relevant account structures to ensure relevant ad copy appears on relevant queries
- Daily account pacing and ensure client budget goals are met
You should have:
- Highly developed interpersonal and written/verbal communication skills
- Strong MS Office skills, particularly Excel
- Strong analytical thinking
- Strong attention to detail and organizational skills
- The ability to function equally well independently as well as part of a team, and the flexibility to adapt to an ever-changing environment
- Passion for marketing and the internet Preferred Hours of Work: Monday - Friday, 3 pm - 12.30 AM
