At a Glance
- Tasks: Shape ice cream innovation and brand experiences for iconic brands like Magnum and Breyers.
- Company: Join a leading ice cream company with a passion for creativity and consumer insights.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Collaborative team culture with a focus on innovation and consumer trends.
- Why this job: Be part of exciting product launches and impactful marketing campaigns in the ice cream industry.
- Qualifications: Experience in marketing or brand management, strong analytical and project management skills.
The predicted salary is between 67500 - 82500 $ per year.
Shape ice cream innovation and brand experiences with Magnum, Breyers, Talenti, and Popsicle across Canada’s consumer market. As Assistant Manager, Innovation & Brand Experience, you will support product development, portfolio strategy, marketing campaigns, and in-market execution. Your work will combine consumer insights, category trends, competitive activity, and business performance analysis. You will also collaborate with R&D, Customer Strategy & Planning, Sales, agencies, and North American teams to turn opportunities into results.
Key Responsibilities:
- Help develop and launch innovative ice cream products
- Identify trends and opportunities across the ice cream portfolio
- Partner with R&D, Customer Strategy & Planning, and Sales
- Develop recommendations using consumer and category analysis
- Support social-first marketing campaigns and brand communications
Requirements:
- Experience in marketing, business, brand management, or related commercial fields
- Strong analytical thinking and project management skills
- Storytelling and cross-functional collaboration capabilities
- Curiosity about consumers, trends, culture, and emerging opportunities
- Creativity combined with commercial acumen and ownership
- Apply analytical, creative, and commercial skills to grow iconic ice cream brands through innovation and consumer-led marketing.
Assistant Brand Innovation Manager in Toronto employer: 6221 Magnum ICC CA LTD
As an Assistant Brand Innovation Manager, you'll thrive in a dynamic and collaborative environment that champions creativity and innovation within the iconic ice cream brands of Magnum, Breyers, Talenti, and Popsicle. Our company fosters a culture of growth and development, offering employees ample opportunities to enhance their skills while working on exciting marketing campaigns that resonate with consumers across Canada. Join us to be part of a passionate team dedicated to shaping delightful brand experiences and driving impactful results in the market.
