Lead CRM strategy and campaign execution as an experienced Account Manager managing programs for a key national client. Shape customer journeys across channels. This CRM Account Manager oversees initiatives from planning through execution. You will apply lifecycle marketing, marketing automation, segmentation, and personalization expertise. The work connects client objectives with coordinated internal delivery. Key Responsibilities:
Plan and execute email, journey, triggered, and lifecycle campaigns Develop acquisition, engagement, retention, and conversion strategies Oversee segmentation, personalization, calendars, and ongoing initiatives Optimize programs through automation, testing, and performance insights Monitor metrics and recommend ongoing campaign improvements Requirements:
Minimum five years of direct CRM experience Experience managing automation, journeys, and lifecycle communications Knowledge of SAP Emarsys, Salesforce Marketing Cloud, Adobe Campaign, or similar Understanding of segmentation, personalization, triggers, and performance metrics Post-secondary marketing, business, communications education, or equivalent experience Apply CRM strategy, automation, segmentation, and lifecycle expertise to improve campaigns for a key national client.
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CRM Account Manager Campaign Strategy in Toronto employer: 3 Degrees
As a Technical Project Manager in Toronto, you'll join a dynamic team that values innovation and collaboration. Our company fosters a supportive work culture where continuous learning is encouraged, offering ample opportunities for professional growth and mentorship. With a focus on delivering impactful digital solutions, we provide a stimulating environment that empowers you to make meaningful contributions while enjoying the vibrant city life of Toronto.
