Performance Marketing Manager

1Password is growing. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing.

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market‑leading enterprise password manager and pioneered Unified Access Management, a new cybersecurity category built for the way people and AI agents work today. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast‑paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

As part of 1Password’s Performance & Paid Media team, you’ll help grow our Product‑Led Growth (PLG) and Self‑Serve business across Business‑to‑Business (B2B) and Business‑to‑Consumer (B2C) audiences. You’ll manage paid marketing programs across the funnel, turn performance data into clear decisions, and help build efficient ways of working—including through artificial intelligence (AI)‑enabled workflows. Your work will help more people discover and adopt 1Password as we build a safe, simpler digital future for everyone. Reporting to the Director, Performance & Paid Media, this role is remote in the United States and Canada.

What we’re looking for:

• 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self‑Serve business models.
• Hands‑on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app‑focused, influencer, or other emerging channels.
• Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete.
• Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, customer acquisition cost (CAC), retention, or revenue.
• Strong cross‑functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders.
• Experience supporting B2C or prosumer audiences, SaaS products, or self‑serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis.
• Experience using AI‑enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision‑making.

What you can expect:

• Contribute to the PLG and Self‑Serve performance marketing strategy across B2B and B2C audiences.
• Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting.
• Launch and optimize campaigns, evaluate channel performance, and identify opportunities across audiences, messaging, creative, and funnel stages.
• Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value.
• Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention.
• Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other parts of the customer journey.
• Use AI agents and automated workflows to improve execution speed, reporting efficiency, and the quality of performance insights.
• Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners to share learnings and make informed recommendations.

Our culture at 1Password prioritizes collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact.

We believe in the power of remote work, but recognize that in‑person connection is important to help us achieve our mission. While we are a remote‑first company, travel for in‑person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status.