At a Glance
- Tasks: Manage and optimize paid advertising campaigns across Google and Meta for a leading dental network.
- Company: Join 123Dentist, one of Canada's top dental support organizations with a patient-first approach.
- Benefits: Enjoy competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Be part of a dynamic team that values insight, experimentation, and continuous improvement.
- Why this job: Make a real impact on patient acquisition while working with data-driven marketing strategies.
- Qualifications: 2+ years managing Google Ads and Meta campaigns; strong analytical skills required.
The predicted salary is between 63000 - 77000 $ per year.
About 123Dentist
At 123Dentist, we are building one of Canada's leading dental support organizations, backing a growing network of more than 475 practices with data-driven marketing, operational excellence, and a patient-first approach. With over 7,000 team members nationwide, our Digital Marketing team plays a critical role in driving patient acquisition and growth across every market we serve.
About the Role
As PPC Analyst, you will be the cornerstone of paid digital performance across the 123Dentist network. Working closely with Regional Marketing Managers and reporting to the Director, Digital Marketing, you will own the planning, execution, and ongoing optimization of paid advertising campaigns for both 123 Corporate and Legacy clinics across Canada. This is a hands-on, high-impact role. You will manage Google and Meta ad accounts, conduct keyword research, perform audience targeting, and use data to continuously improve campaign performance and ROI. You will also collaborate with internal teams and external agencies, helping to guide and elevate the quality of paid media work across the network. We are a data-driven organization, and this role is central to that. If you are a curious, self-starting paid media professional who loves digging into performance data and turning insights into action, this role is built for you.
What You'll Do
- Own the creation, maintenance, and ongoing health of Google Ads and Meta Ads accounts across the 123Dentist network
- Conduct in-depth keyword research, ad grouping, audience targeting, and account setup for new and existing campaigns
- Perform ongoing campaign optimization including audience expansion, bid management, and data modelling to maximize effectiveness and ROI
- Proactively monitor campaign results, analyze key metrics, and make strategic recommendations to improve performance
- Set up tracking and reporting frameworks to analyze website analytics, PPC initiatives, and campaign outcomes, including third-party aggregating reporting tools
- Provide PPC input on clinic reports and campaign forecasting
- Collaborate with internal departments and external agencies to guide and strategically advise on paid media execution
- Stay current on industry best practices, emerging technologies, and platform updates, and apply them to day-to-day operations
What You Bring
Education & Qualifications
- Degree in Business, Marketing, or a relevant field, or equivalent industry experience
- 2 or more years of experience managing Google Ads campaigns
- 2 or more years of experience managing paid campaigns across the Meta Ads Network
- Google Ads Certification
- Meta Ads Certification
- Solid understanding of performance marketing, conversion, and online customer acquisition for brick-and-mortar businesses
Required Skills & Abilities
- Strong analytical skills, including proficiency with Google Analytics (GA4), and the ability to translate complex data into clear, actionable insights
- Hands-on experience with Google Ads, Google Tag Manager, Facebook Business Manager, HubSpot, and CallRail
- Proficiency with Google Sheets, Docs, Slides, and G-Suite
- Experience with Looker Studio, Airtable, Asana, Notion, HotJar, or Mailchimp is an asset
- Strong written and verbal communication skills in both English and French
- Detail-oriented and highly organized, with the ability to manage multiple campaigns and deadlines simultaneously
- Collaborative team player who can work effectively across internal teams and external agency partners
- Adaptable and comfortable in a fast-paced, dynamic marketing environment
- Curious, open-minded, and genuinely passionate about digital marketing and continuous improvement
Why Join 123Dentist?
- Manage paid media at real scale across one of Canada's largest dental networks
- Work in a data-driven team that values insight, experimentation, and continuous improvement
- Collaborate with Regional Marketing Managers and agency partners across the country
- Be part of a growing national marketing team with real room to develop your career
- Join an organization where your work has a direct and measurable impact on growth
123Dentist is an equal opportunity employer. We are committed to an inclusive, barrier-free recruitment process and work environment. Accommodations are available on request for candidates taking part in all aspects of the selection process.
PPC Analyst in Toronto employer: 123 Dentist Ltd.
At 123Dentist, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. As a Senior Manager of IT Services, you will not only lead a dedicated team but also have access to continuous professional development opportunities in a supportive hybrid work environment. Our commitment to employee growth, coupled with our focus on quality service delivery across clinics in Canada, makes 123Dentist a rewarding place to advance your career while making a meaningful impact in the dental industry.
